Background Information on XYZ INC The company XYZ is a high-end retail chain that sells luxury watches, jewelry and handbags. The company has decided that they would like to expand their organization on a global scale. The organization wants to begin a company in China for a period of 1 year, within that year they will begin to branch out to the countries of Brazil, India, and Russia. As the company begins to work on their short-term objective of expanding, into China and into the B.R.I.C footprint, there will be small and large-scale changes that will occur doing the process, formulating and implementing a business plan that defines the organization structure and strategy is key to expanding the organization on a global scale. There will be many challenges associated when trying to navigate luxury brand items into operating environments across the B.R.I.C to capitalize on the growing wealth and booming middle class. It is speculated that by the year 2050, the B.R.I.C would be wealthier than most of the current economic powers in the world. The B.R.I.C represents more than 40 percent of the world’s population. According to investopedia “China and India will become the world's dominant suppliers of manufactured goods and services, respectively, while Brazil and Russia will become similarly dominant as suppliers of raw materials. Due to lower labor and production costs, many companies also cite BRIC as a source of foreign expansion opportunity” (www.investopedia.com). Globalization has expanded
Background Information on XYZ INC The company XYZ is a high-end retail chain that sells luxury watches, jewelry and handbags. The company has decided that they would like to expand their organization on a global scale. The organization wants to begin a company in China for a period of 1 year, within that year they will begin to branch out to the countries of Brazil, India, and Russia. As the company begins to work on their short-term objective of expanding, into China and into the B.R.I.C footprint, there will be small and large-scale changes that will occur doing the process, formulating and implementing a business plan that defines the organization structure and strategy is key to expanding the organization on a global scale. There will be many challenges associated when trying to navigate luxury brand items into operating environments across the B.R.I.C to capitalize on the growing wealth and booming middle class. It is speculated that by the year 2050, the B.R.I.C would be wealthier than most of the current economic powers in the world. The B.R.I.C represents more than 40 percent of the world’s population. According to investopedia “China and India will become the world's dominant suppliers of manufactured goods and services, respectively, while Brazil and Russia will become similarly dominant as suppliers of raw materials. Due to lower labor and production costs, many companies also cite BRIC as a source of foreign expansion opportunity” (www.investopedia.com). Globalization has expanded