The Role Of Ad Agencies And Other Marketing Communication Organization
Advertising is fast becoming a tool that is being used not only to promote the product, but also to differentiate it from the horde of other similar products. It entails knowledge of the industry, of the structure and the functions of the organizations involved in the process. Of late, there has been a change in the way advertisers communicate with the target market as they search for better ways to catch and hold the attention of the consumers.
Integrated marketing communication process involves majorly five groups, the clients, the advertisers, advertising agency, media organization which is responsible for creating modes for communicating the advertising message, specialized marketing and communicating services which provide services in the area of the expertise and the collateral services who helps in planning and the execution.
This section deals with the various agencies involved in the process of IMC as well as their roles, responsibilities and relation to each other which will be explained using the example of the IMC methods.
1. Clients: Clients are the key participants in the IMC process since it is their product/service or idea which is to be marketed and also since it is their funds to be utilized for the advertising and the promotions. They are also the final authority on the marketing plan as well as the final advertising and promotional programs to be employed.
2. Advertising agency: it is the specialist, external agency employed for the creation, production and/or the placement of the communication message for the promotion or advertising of the product or service in question. It is a common practice for big firm to have multiplied
3. Media Organizations: These organizations play an important role by way of providing an apt environment for the firms marketing message. For example, in the case of the SX4 ad that wanted to target specifically men, the following print ad was used. The medium’s primary objective is to sell it for companies
Integrated marketing communication process involves majorly five groups, the clients, the advertisers, advertising agency, media organization which is responsible for creating modes for communicating the advertising message, specialized marketing and communicating services which provide services in the area of the expertise and the collateral services who helps in planning and the execution.
This section deals with the various agencies involved in the process of IMC as well as their roles, responsibilities and relation to each other which will be explained using the example of the IMC methods.
1. Clients: Clients are the key participants in the IMC process since it is their product/service or idea which is to be marketed and also since it is their funds to be utilized for the advertising and the promotions. They are also the final authority on the marketing plan as well as the final advertising and promotional programs to be employed.
2. Advertising agency: it is the specialist, external agency employed for the creation, production and/or the placement of the communication message for the promotion or advertising of the product or service in question. It is a common practice for big firm to have multiplied
3. Media Organizations: These organizations play an important role by way of providing an apt environment for the firms marketing message. For example, in the case of the SX4 ad that wanted to target specifically men, the following print ad was used. The medium’s primary objective is to sell it for companies