The Role of Marketing Mix in an Organisation
THE ROLE OF MARTEKING MIX IN AN ORGANISATION
ABSTRACT:
The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives.
Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand 's offering, and is often synonymous with the four Ps: price, product, promotion, and place
Marketing management: is a business discipline which is focused on the practical application of marketing techniques and the management of a firm 's marketing resources and activities.
Product: The product, service, or program includes both tangible and intangible elements. The tangible, of course, are those things that the customer can see, touch, feel, taste, or smell.
Price: The price is what the customer pays. It includes direct and indirect costs as well as opportunity costs. The benefits of the product have to be great enough to warrant the price. Price includes all costs associated with the product, service, or program.
Place: The place is where the customer receives the product, service, or program. The place of delivery, including all of its resources, is part of what the consumer buys.
Promotion: Promotion includes all forms of communication you use to communicate the benefits of your offering to the target market(s). The objective is to persuade the customer in such a way that he or she recognizes that your offering is uniquely qualified to meet his or her needs.
Physical evidence: elements within the store -- the store front, the uniforms employees wear, signboards, etc.
People: the employees of the organization with whom customers come into contact.
Process: the processes and systems within the organization that affects its marketing process.
INTRODUCTION
The marketing
ABSTRACT:
The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives.
Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand 's offering, and is often synonymous with the four Ps: price, product, promotion, and place
Marketing management: is a business discipline which is focused on the practical application of marketing techniques and the management of a firm 's marketing resources and activities.
Product: The product, service, or program includes both tangible and intangible elements. The tangible, of course, are those things that the customer can see, touch, feel, taste, or smell.
Price: The price is what the customer pays. It includes direct and indirect costs as well as opportunity costs. The benefits of the product have to be great enough to warrant the price. Price includes all costs associated with the product, service, or program.
Place: The place is where the customer receives the product, service, or program. The place of delivery, including all of its resources, is part of what the consumer buys.
Promotion: Promotion includes all forms of communication you use to communicate the benefits of your offering to the target market(s). The objective is to persuade the customer in such a way that he or she recognizes that your offering is uniquely qualified to meet his or her needs.
Physical evidence: elements within the store -- the store front, the uniforms employees wear, signboards, etc.
People: the employees of the organization with whom customers come into contact.
Process: the processes and systems within the organization that affects its marketing process.
INTRODUCTION
The marketing