The Role of New Media
"THE ROLE OF NEW MEDIA IN SOCIETY"
By: Miriam Gutierrez Marlene Mendoza.
ABSTRACT
In the following test was given to determine the characteristics of the media that preceded the digital age, with the intent to better understand the workings of technology and communication and semiotic processes involved. Are explained through a historical context theories accompanied by recognized experts in the field.
Martin Barbero and Néstor García Canclini us to understand democratization in the past decades, to make way for the research of Manuel Castells Carlos Scolari and trying to understand and form a functionalist theory of what we experience today and everyday.
Keywords: Culture, Consumption, Democratization, Digital, Technology, Users, Social Networking.
"THE ROLE OF NEW MEDIA IN SOCIETY"
Since the industrial revolution had not experienced a period so hectic and full of changes in the form of human life, such as those that have occurred in the last two decades. With the rise of radio as entertainment and sales model, was created an industry that transferred the territorial and cultural barriers in the world, with its development and the arrival of the dream factory: Television.
After spending time, communication theory, that suggested the process sender / message / receiver were not enough to explain what was happening with the change of habit that caused television. So researchers and students of social phenomena and media, taking into account communications and political semiotics these media generated and carry its existence.
Martin Barber, after study of the media in the 70's, calls these as a tool in the service of the oligarchy that runs, meddling with governments, lack of popular participation. For the next decade, with all the changes in the regimes of South America and Europe - alluding to Chile and Germany in particular - is assumed, states, representing a popular role for alleged "experts" setting a semiotic change which examines preliminary
By: Miriam Gutierrez Marlene Mendoza.
ABSTRACT
In the following test was given to determine the characteristics of the media that preceded the digital age, with the intent to better understand the workings of technology and communication and semiotic processes involved. Are explained through a historical context theories accompanied by recognized experts in the field.
Martin Barbero and Néstor García Canclini us to understand democratization in the past decades, to make way for the research of Manuel Castells Carlos Scolari and trying to understand and form a functionalist theory of what we experience today and everyday.
Keywords: Culture, Consumption, Democratization, Digital, Technology, Users, Social Networking.
"THE ROLE OF NEW MEDIA IN SOCIETY"
Since the industrial revolution had not experienced a period so hectic and full of changes in the form of human life, such as those that have occurred in the last two decades. With the rise of radio as entertainment and sales model, was created an industry that transferred the territorial and cultural barriers in the world, with its development and the arrival of the dream factory: Television.
After spending time, communication theory, that suggested the process sender / message / receiver were not enough to explain what was happening with the change of habit that caused television. So researchers and students of social phenomena and media, taking into account communications and political semiotics these media generated and carry its existence.
Martin Barber, after study of the media in the 70's, calls these as a tool in the service of the oligarchy that runs, meddling with governments, lack of popular participation. For the next decade, with all the changes in the regimes of South America and Europe - alluding to Chile and Germany in particular - is assumed, states, representing a popular role for alleged "experts" setting a semiotic change which examines preliminary