The Sandra Bullock Trade
David Brooks effectively engages the reader in the text quickly by asking the reader a direct question already in the third line. “Would you take that as a deal? Would you exchange a tremendous professional triumph for a severe personal blow?” By doing so, he makes the reader fell like he is talking directly to him/or she, and that way fell more engaged and curious about David Brooks opinion. Almost right after, in line 10 he answers the question by writing “Nonetheless, if you had to take more than three seconds to think about his question, you are absolutely crazy.” That way he uses Ethos to make himself appear like a man with good moral codecs, which grains him credibility. Throughout the text he refers to studies to underline his point, that money is not equivalent to happiness. In line 21 he writes “Growing countries are slightly less happy than countries with slower growth rates, according to Carol Graham of the Brookings institution and Eduardo Lora.” In the quote you can see that he is referring to real researchers on the topic. That way he is appealing to the reader’s logos to create credibility by using logic. That is a very effective way to back up his opinion. It also makes the text more objective and scientific. By doing so he makes the reader more likely believe that his theory is true, because he is using actual studies. When the studies made by the professionals shows the same results as the ones he is arguing about, it makes his theory much more credible. Then the reader would not doubt that he is writing the truth, because it is backed up by research.