The Social Experience of Lomography
In Partial Fulfillment
of the Requirements for the Course
English 102 – Advance Composition
by
Santizo, Andrea A.
Fortin, Celine Anne S.
Submitted to
Ms. Monica Delos Reyes
March 6, 2012
ACKNOWLEDGEMENT
We would like to express our deepest gratitude to the following people for making this study possible:
• God, for giving enough strength and knowledge to work on this study.
• Our professor, Ms. Monica Delos Reyes, for the patient guidance and invaluable support. We thank you for the numerous hours we spent together discussing our thesis in detail.
• Our parents, for their guidance in life and valuable support in providing us with an education.
• My sister, Lara Santizo, for the support and for helping us with our research paper.
• The close friends I have made through photography, for seeing me through my photographic journey over the last 3 years, cumulating in the writing of this photography‐related academic thesis.
• Lastly, our respondents, for taking the time to participate in the interviews.
ABSTRACT
Technological advancement is often assumed as linear in progression, with new technologies substituting and hence dominating the use of older technologies. In the new media environment, we have seen the advent of digital photography in the recent decade.
The purpose of this thesis is to study the determinants that motivate the use of ‘old‐media’ technologies in the new media environment. This study explores the non‐linearity of technological diffusion using Lomography as a point of focus, and also to understand the conditions under which analogue photography is still viable.
Achieving the status of a social movement would normally allow for the survival of such media. Lomography has the semblance of a social movement, but