Preview

the SWOT of cruise product in Hong Kong

Satisfactory Essays
Open Document
Open Document
395 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
the SWOT of cruise product in Hong Kong
The SWOT analysis of cruise product in Hong Kong Strength:
- The long history and reputation of the company is the strength, if you ask traveling company, most people in Hong Kong will say our company name, that can proof that we have well-known brand in Hong Kong people
- Our service so good and many customers satisfy our services
- We provide a lot of trip for different type customer
- We are such a large company that we have significant cost advantages over most of our competitors
- Good financial position
- Effective Marketing Strategy
- Experienced Personnel
- High quality services
- Strong market position
- Hong Kong as a regional cruise hub. Hong Kong has great potential to capture the opportunities brought about by the growth in the Asia Pacific market
- Aviation network covering the whole world as well as excellent infrastructure to facilitate “fly-cruise” passengers;
- Experienced tourism trade, providing support services to cruise companies and passengers on international standards
- Locating at a strategic geographical position in Asia Pacific and offering diverse choices for cruise itinerary
- Convenient and diversified shopping facilities providing tourists with abundant choices and unforgettable shopping experience
- Hong Kong as a transport hub between Asia
-

Weakness
- Our price are little bit so high that other competitor, that will affect the decision of customer
- Some people think that cruise are boring
- Cruise service in Asia market segment not mature yet
- The culture in Asia different in USA. The people in USA think that they must join cruise services at least once in their life.
-
Opportunities
- Nowadays many mainland tourist come to Hong Kong, they can have more linkage with mainland traveling company to have more business
- The economy of Hong Kong turn good and the government promote 5 working-days system, people are more willing to put money in travel
- Expand product/service lines
- Change in
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Proj587 Course Project rough draft b
    • 7656 Words
    • 25 Pages

    Proj587 Course Project rough draft b

    4. Cruise Line International Associates (CLIA) (2015). Market Research – Economic Impact Study. Retrieved on May 28th 2015 from https://cruising.org/pressroom-research/…

    • 7656 Words
    • 25 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Unit 15 Assignment 2 M3
    • 522 Words
    • 2 Pages

    Unit 15 Assignment 2 M3

    This level of command is the strategic command element that will oversee the operation. The gold command will operate at a site away from the scene as well as they are there to also support silver decisions who are on the ground and help with creating emergency plans to deal with the incident.…

    • 522 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Performance Indicator Case Analysis
    • 768 Words
    • 4 Pages

    Performance Indicator Case Analysis

    The minimum production quantity for a style in China is 1200 units while in Hong Kong it is 600 units. Thus Hong Kong factory can produce smaller order quantities effectively, thus enabling the company’s to increase the range of products it offered and manage the inventory risk.…

    • 768 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Royal Caribbean
    • 6282 Words
    • 26 Pages

    Royal Caribbean

    This report will review the cruise line industry and give an understanding of where this business has its roots. From there it will give a company overview of Royal Caribbean Cruise Ltd, the second largest cruise company in the world behind Carnival Cruises. This overview will give the reader a basic understanding of Royal Caribbean and lead into the in depth analysis of the company. An external environment analysis will be done to cover the trends of technologic, demographic, economic issues along with a Porter’s Five Forces Analysis. An internal environment analysis will look at Royal Caribbean’s recent financial history and a SWOT analysis will lead into the key results area. All of these factors will be useful in developing conclusions and strategic recommendations for future development of Royal Caribbean.…

    • 6282 Words
    • 26 Pages
    Powerful Essays
    Read More
  • Good Essays

    Choose One Sector of the Industry That Has Experienced Rapid Growth over the Past Decade. Discuss with Examples What You Consider to Be the Major Reasons for This Growth and How It Has Affected the Industry.
    • 1513 Words
    • 7 Pages

    Choose One Sector of the Industry That Has Experienced Rapid Growth over the Past Decade. Discuss with Examples What You Consider to Be the Major Reasons for This Growth and How It Has Affected the Industry.

    “Over the recent years one of the defining characteristics of the cruise industry has been the consolidation of the major players. Today it is dominated by three major companies: Carnival Corporation, Royal Caribbean Cruises and Star Cruises Group.” (Dowling, K. 2006.)…

    • 1513 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    reem alfhaid
    • 292 Words
    • 2 Pages

    reem alfhaid

    Political/legal, geographic, economic, and sociocultural differences all affect the operations of cruise lines, which are truly international in nature. For example, most shipping lines choose to flag their vessels in countries such as Liberia, Mongolia, or Panama because of the lower taxes and less..…

    • 292 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Cruise Market
    • 2405 Words
    • 10 Pages

    Cruise Market

    In this essay I am going to explain the development of the cruise market. I am going to look for sources on the internet and in travel and tourism books as well as using information given by John Marshall.…

    • 2405 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Porters Forces Cruise Industry
    • 1419 Words
    • 5 Pages

    Porters Forces Cruise Industry

    Rodrigue, J., & Notteboom, T. (1998). The geography of transport systems. Routledge. Retrieved from http://people.hofstra.edu/geotrans/eng/ch7en/appl7en/ch7a4en.html…

    • 1419 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    How Carnival Cruise Lines Can Become More Like Royal Caribbean
    • 3468 Words
    • 14 Pages

    How Carnival Cruise Lines Can Become More Like Royal Caribbean

    For our project, we chose to analyze the service provided amongst different companies in the cruise industry. Needless to say, every industry contains many separate companies with varying business models and different core values which help differentiate their company from the next. In the cruise industry, as we discovered through our research and through the JD Power Ratings, we found that Royal Caribbean and Carnival Cruise Lines were perfect examples of such differing companies. It should be noted that we decided to primarily focus specifically on the flagship cruise line, not the entire corporation, as different cruise lines within the corporation are not only of different qualities and target different audiences, but they have nowhere near the market share that Carnival and Royal Caribbean cruise lines do (i.e. Celebrity Cruise Lines, a sister of Royal Caribbean, will not be included in the comparison with Carnival). Upon initial review, one may think Carnival Cruise Lines would obviously provide better service as it possesses 21.2% of worldwide market share compared to Royal Caribbean’s 16.4%. However, as our research and JD Power Ratings showed, Royal Caribbean Cruise Lines is considered superior in every aspect of service quality. How is this possible? How and why is Royal Caribbean Cruise Lines superior in quality to Carnival? What can Carnival Cruise Lines do to catch up to Royal Caribbean in service quality? These are questions we will address throughout the entirety of our presentation. First, however, we must analyze the industry as a whole to get a better understanding of the situation at hand.…

    • 3468 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Good Essays

    Cruise Industry
    • 3310 Words
    • 14 Pages

    Cruise Industry

    The aim of this report is to present and analyze one of the most popular fields of international tourism, cruise tourism. There is specific reference to the history of cruise tourism, an extensive analysis of the forms of cruise tourism and the most famous global cruise lines. Furthermore, in this report we have examined and presented in the form of charts and graphics the kind of guests that prefer cruising to other forms of tourism. Specifically, we have referred to their age groups, financial and social background, nationalities and have come to the conclusion that the most popular gender of cruise tourists is female (60%). The families (80%) are more interested in cruisers then workers of full- time (60%) and students (70%). We are found out that cruisers primarily travel with: their spouse (80%), children under age of 18 (25%), their friends (15%). We also examined that cruisers indicate their return for land-based vocations as: Caribbean (50%) and The Bahamas (15%). In the same way we found out that cruisers spend approximately 1,770 $ per person per week and other vocations as compared to non-cruise vocations who spend an average of 1,200 $.…

    • 3310 Words
    • 14 Pages
    Good Essays
    Read More
  • Powerful Essays

    Growth of Tourism Rate in Hongkong Made by Disneyland
    • 5090 Words
    • 21 Pages

    Growth of Tourism Rate in Hongkong Made by Disneyland

    As one of the world's leading international financial centres, Hong Kong’s service-oriented economy is characterised by low taxation, near-free port trade and well-established international financial market. The currency, the Hong Kong dollar, is legally issued by three major international commercial banks, and pegged to the US Dollar. Interest rates are determined by the individual banks in Hong Kong to ensure it is market-driven only and in Hong Kong there is no Central Bank nor any financial system similar to the Federal Reserve System in the US (for more, see Exchange Bank Association) and foreign investments to the financial market in Hong Kong are supervised and inspected by the Hong Kong Monetary Authority when destabilizing factors attempt to hit the financial market of this Special Administrative Region of People's Republic of China. Electronic finance trading is evolutionarily impacting the financial market of Hong Kong. Hong Kong has remained as the world's freest economy, according to Index of Economic Freedom since the inception of the index in 1995. The economy, governed under positive non-interventionism, is highly dependent on international trade and finance and in 2009 the real economic growth fell by 2.8% as a result of the global financial turmoil. Despite the downturn, Hong Kong’s economic strengths, including a sound banking system, virtually no public debt, a strong legal system, ample foreign exchange reserves, rigorous anti-corruption measures and close ties with the mainland China, enable it to quickly respond to changing circumstances. In terms of international comparison, with the most efficient and corruption-free application procedure, lowest income tax and lowest corporate tax as well as abundant and sustainable government finance that the government of Hong Kong consistently upheld the policy of encouraging (and supporting) activities of…

    • 5090 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Crystal Cruises Inc SWOT Analysis And Company Profile Travel And Tourism JSB Market Research
    • 642 Words
    • 4 Pages

    Crystal Cruises Inc SWOT Analysis And Company Profile Travel And Tourism JSB Market Research

    Crystal Cruises, Inc (CCI) is a provider of luxury ship cruising services in the US. The company operates its cruises to different destinations including Africa, Alaska, Antartica, Asia, Australia, New Zealand, the Caribbean, Hawaii, the South Pacific, the Mediterranean, Mexican Rivera, the Middle East, Canada, Northern Europe, the Pacific Coast, Panama Canal, and South America. Its portfolio of services includes cruise travel, accommodation, ambiance, dining, bars and…

    • 642 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Relationship Between China and Hong Kong
    • 4336 Words
    • 18 Pages

    Relationship Between China and Hong Kong

    Hong Kong, located at the southern coastal of China, fully shows the diversification of culture, with a mix characteristics of different backgrounds.…

    • 4336 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Best Essays

    Carnival Cruise Lines
    • 1796 Words
    • 5 Pages

    Carnival Cruise Lines

    (2009). Carnival Cruise Lines: Exploiting a Sea of Global Opportunity. In J. D. Daniels, L. H. Radebaugh, & D. P. Sullivan, International Businiess 13e: Environments & Operations (pp. 24-28). Upper Saddle River, NJ: Prentice Hall.…

    • 1796 Words
    • 5 Pages
    Best Essays
    Read More
  • Good Essays

    The Reason of Hong Kong an International Trading Region
    • 1772 Words
    • 8 Pages

    The Reason of Hong Kong an International Trading Region

    Hong Kong has become an international trading region in the world, as several elements/reasons involved and mentioned, these lead Hong Kong step-by-step to be well-known trading region.…

    • 1772 Words
    • 8 Pages
    Good Essays
    Read More

Related Topics