The Tea Collection
Geo-Mapping Technologies Help Target Sales Prospects 1. Identify the key software applications used by The Tea Collection. In this video, 3 different kinds of software applications were mentioned in different business processes, which are:
1). A design software, which is used in the product design stage, to make a designed dress come to real life.
2).A geographic data mapping software in marketing analysis process to target new prospects and find regions that are over-saturated with children clothing. By using this software, the decisions are made more reasonable.
3).A back-end tool, which can help retailers place orders across the web. This software simplify the process of making orders.
Apart from these 3 softwares, there is also a webpage designed specifically for retailers, so that they can make orders online, without spending a lot of time.
2. How does the geo-mapping software help the company grow? Explain how sales reps use the results of the geo-mapping system.
The main phases of using the software are:
1) Identify the zip codes that match what The Tea Collection thinks are the right demographics for distribution.
2) Add over this the information already gathered, in order to pick the ideal opportunity
3) Decide the place and get in touch with one of their sales representatives or a new one in the chosen area
The geo-mapping system further helps the company map where there’s “uncovered territory” which represent unexploited opportunities. By using the geo-mapping software,The Tea Collection can expand efficiently, avoiding over-saturation and capturing the right location. By staying away from over-saturated spots, the company avoids having to lower prices, in order to keep up with market prices. By using the system, The Tea Collection raises sales and can grow organically. Furthermore, by marking different shops with different colors according to the sale, The Tea Collection could make better forecast. This in turn will lead to more
1). A design software, which is used in the product design stage, to make a designed dress come to real life.
2).A geographic data mapping software in marketing analysis process to target new prospects and find regions that are over-saturated with children clothing. By using this software, the decisions are made more reasonable.
3).A back-end tool, which can help retailers place orders across the web. This software simplify the process of making orders.
Apart from these 3 softwares, there is also a webpage designed specifically for retailers, so that they can make orders online, without spending a lot of time.
2. How does the geo-mapping software help the company grow? Explain how sales reps use the results of the geo-mapping system.
The main phases of using the software are:
1) Identify the zip codes that match what The Tea Collection thinks are the right demographics for distribution.
2) Add over this the information already gathered, in order to pick the ideal opportunity
3) Decide the place and get in touch with one of their sales representatives or a new one in the chosen area
The geo-mapping system further helps the company map where there’s “uncovered territory” which represent unexploited opportunities. By using the geo-mapping software,The Tea Collection can expand efficiently, avoiding over-saturation and capturing the right location. By staying away from over-saturated spots, the company avoids having to lower prices, in order to keep up with market prices. By using the system, The Tea Collection raises sales and can grow organically. Furthermore, by marking different shops with different colors according to the sale, The Tea Collection could make better forecast. This in turn will lead to more