The Three Case Study Of The Orange Juice Design Company

1“Design creates culture. Culture shapes values. Values determine the future.”
- Robert L. Peters
Design reaches every corner of the globe and every year itdevelops even more.Social needs, the environment, business and culture construct the fundamentals of design. In culture we articulate about heritage and conservation, vernacular,customs,traditions andvalues.We are able to discover a variety of cultures throughout the world and each one plays an important function sinceno two cultures are identical. We are able to learn from these cultures in context.

Cultural design concerns art thatshowsa relationship between elements of cultural media and the elements of art and principles of design.
Beneath are 3 case studies that entail Cultural design.
It has become one of the most famous design studios in South Africa. The company publish a magazine called I-Jusi because they wanted to produce designs with African elements that met international standards. He wanted to satisfy the customers who wanted his creative designs and then, without any intention, started the studio. His main inspiration comes from his own country (South Africa) and the word around him. His clients influence his creativity and therefore he draws inspiration from them also.

His Orange Juice Design company first published 2 I-Jusi magazines a year, starting in 1995. He came up with the concept to create and show proudly South African designs that are at an international standard. It was never about the money, it was because of pure passion he created the magazine. He never wanted to commercialize the magazine so it was limited to 500 copies printed.He is proudly South African and he strived to show the world that South Africa is one of the most creative countries in the world. He did this through what he is best at - design.
Sources of
Garth Walker, <http://www1.durban.gov.za/durban/discover/history/famous/arts/garth-walker>
General & Stylistic Characteristics:
Beneath are 3 artworks of Garth Walker which show his general & stylistic characteristics.
I-Jusi Magazine:
This experimental magazine has made a mark on South African designs and changing how we feel about our country. Walker is able to showcase the beauty of South Africa by printing quality designs on each page of his 29 issue I-Jusi magazine. The publications containproudly South African elements by use of vernacular, South African heritage and post-apartheid politics.
2“My personal graphics magazine project to encourage debate around what makes me African – ‘and what does that look like?’ "
This magazine is a non-profit publication, but was created to inspire upcoming designers. A large variety of bold colours and abstracted patterns are noticeable through most of his artworks. He has his own style of lettering where each letter may have an image or different characteristic. The magazine consists of a heavy use of Typography, Photography and Graphic Design to display fundamentalsthat make South Africa unique from the rest of the world in terms of culture.
Confessions of a Design