In 2011, Mainland China continued to be the largest visitor source market of Hong Kong with 28.1 million arrivals (+23.9%), accounting for 67.0% of our total arrivals. Amongst all Mainland arrivals, 14.5 million (51.6%) were same-day visitors, up by 31.7% year-on-year. 65.3% or 18.3 million visitors came to Hong Kong under the Individual Visit Scheme (IVS), up by 28.8% over 2010.
For other short-haul markets, arrivals recorded an increase of 4.6%. In 2011, arrivals from Taiwan remained at the level of over two million as a result of a 22.5% increase in vacation visits, which offset the effect brought about from further expansion of direct cross-strait flights. North Asia also registered a growth of 4.4%, thanks to a significant increase of arrivals from South Korea by 14.6%. It is also the first time that the number of arrivals from South Korea surpassed the one million mark. For South and Southeast Asia, arrivals also rose by 7.1%.
In 2011, arrivals from long-haul markets recorded a 1.7% increase.. In particular, the United States remained the largest long-haul market with 1.2 million arrivals in 2011, representing a 3.5% increase.
Emerging markets, including Russia (+51.5%) and South America (+17.7%), also registered significant increases in arrival numbers.
Hong Kong's outbound tourism market is optimistic this year and the tourism sector will continue to keep on its growth trend, according to The Travel Industry Council of