The Universal/Cultural Bound Ethics and Moral Conduct That May Affect an International Marketing Effort.
The Universal/Cultural Bound Ethics and Moral conduct that may affect an international marketing effort.
Submitted to:
Prof. Dr. Md. Nur-Un-Nabi.
Business Administration discipline, Khulna University.
Submitted by:
S.M. Hasanur Rahman
EMBA: 110306
1.) Introduction:
By ethics we mean the moral standard that defines what is right and what is wrong. The moral question of what is right and what is wroing poses many dilemmas for domestic marketers. The problem becomes more crucial in the international market place due to diversity of culture and the definition of ethical standard in each culture.
The term "business ethics" is used in a lot of different ways.
Business ethics is a form of applied ethics (Broni, 2010) that examines ethical principles and moral or ethical problems that arise in a business environment (Solomon, 1991). It applies to all aspects of business conduct (Baumhart, 1968; Ferell - Fraedrich, 1997; Singer, 1991) and is relevant to the conduct of individuals and business organizations as a whole (Bernard, 1972; onaldson, 1982:36).
Applied ethics is a field of ethics that deals with ethical questions in many fields such as technical, legal, business and medical ethics (Preston, 1997:6-11). Business ethics consists of a set of moral principles and values (Jones - Parker - Bos, 2005:17) that govern the behavior of the organization with respect to what is right and what is wrong (Badiou, 2001; Seglin, 2003). It spells out the basic philosophy and priorities of an organization in concrete terms (French, 1979; French, 1995). It also contains the prohibitory actions at the workplace (Collier - Esteban 2007:19; Duska, 1999). It provides a framework on which the organization could be legally governed.
We know Culture is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation. To be accurate, culture is one of the factors that
Submitted to:
Prof. Dr. Md. Nur-Un-Nabi.
Business Administration discipline, Khulna University.
Submitted by:
S.M. Hasanur Rahman
EMBA: 110306
1.) Introduction:
By ethics we mean the moral standard that defines what is right and what is wrong. The moral question of what is right and what is wroing poses many dilemmas for domestic marketers. The problem becomes more crucial in the international market place due to diversity of culture and the definition of ethical standard in each culture.
The term "business ethics" is used in a lot of different ways.
Business ethics is a form of applied ethics (Broni, 2010) that examines ethical principles and moral or ethical problems that arise in a business environment (Solomon, 1991). It applies to all aspects of business conduct (Baumhart, 1968; Ferell - Fraedrich, 1997; Singer, 1991) and is relevant to the conduct of individuals and business organizations as a whole (Bernard, 1972; onaldson, 1982:36).
Applied ethics is a field of ethics that deals with ethical questions in many fields such as technical, legal, business and medical ethics (Preston, 1997:6-11). Business ethics consists of a set of moral principles and values (Jones - Parker - Bos, 2005:17) that govern the behavior of the organization with respect to what is right and what is wrong (Badiou, 2001; Seglin, 2003). It spells out the basic philosophy and priorities of an organization in concrete terms (French, 1979; French, 1995). It also contains the prohibitory actions at the workplace (Collier - Esteban 2007:19; Duska, 1999). It provides a framework on which the organization could be legally governed.
We know Culture is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation. To be accurate, culture is one of the factors that