Preview

Theme Park

Powerful Essays
Open Document
Open Document
1397 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Theme Park
Introduction
In generally, theme park originated in netherlands, there is a couple of madura family in order to memorize the son who sacrificed in the second world war, and the construction of one hundred and twenty small shrink landscapes in 1952. And then the birth of the morden theme park, however, is commonly recognized as occurring with the opening of Disneyland about forty years ago.
In the past 40 years, theme park as one of tourist’s destination is rapid expansion all over the world. Growth has been focused mostly in Europe and Asia. It is instructive to compare industry development in the U.S. with where other world markets stand. The U.S. industry has had about a 40-year growth to maturity. This was characterized by an inception period pioneered by Disney in the late 50s and early 60s, rapid growth period through the 70s, and maturity in the 80s. Europe and North Asia are currently in the rapid growth phase of their theme park industries.
Objective
In this dissertation I am going to work on the future of theme park, as we know since the success of Disneyland, numerous of theme park start to running. The reason why those people really prefer theme park is that there are tremendous profit in this emerging market, however the prerequisite is that the theme should be a great idea, otherwise the money will never come back. Where has the profit where the market is.
Literature review
Five characteristics
Since Disneyland, theme parks have multiplied throughout the world. And they all bear the following primary characteristics: 1. They contain one or more themed environments; 2. They have a high investment level per unit of ride or show capacity; 3. They have high standards of service and maintenance and cleanliness; 4. They contain enough activities (entertainment content) to create an average visitor length of stay of typically 5 to 7 hours; and finally, 5. They will usually, but not always, have a pay-one-price admission

You May Also Find These Documents Helpful

  • Good Essays

    In order for Disneyland Paris to keep running successfully, it has to look at the main factors that can affect its business. The main factors should be analysed by the developing company to be more aware of how to manage their target market. Disneyland Paris has many target markets which the main one is “Disney family” so they need to think through what kind of products that they have to offer to this type of customers and how they’re going to market it. This type of customers “Disney family” is a really important because it’s such a large target market and so therefore the market team needs to be more aware of how they’re going to take advantage of this large market.…

    • 718 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Hong Kong has been chosen as the steppingstone into the vast Chinese market as most…

    • 2610 Words
    • 17 Pages
    Best Essays
  • Better Essays

    The Blackstone group, founded in New York, is one of the largest private equity firms in the world with offices in USA, UK, Germany, France and India. The Blackstone model of investment operation is to invest out of a singel global equity fund so all its investments around the world tap into the same capital pools. One of the most attractive industries to invest for the Blackstone is theme parks and there are a number of reasons for that. The first is that such type of service business generates significant cash flow, second, there is a potential growth for attendance in Europe and additionally there is a weak competition for Blackstone among the investment firms doing roll-ups in Europe. The European fragmented theme park industry was the candidate #1 for consolidation and growth.…

    • 1248 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Ikea vs. Disney

    • 4306 Words
    • 18 Pages

    References: Imaoka Z., ‘Understand Supply chain Management through 100 words’, [online] http://www.lean-manufacturing-japan.com/scm-terminology/push-pull-manufacturing.html [Accessed 21 November, 2008]…

    • 4306 Words
    • 18 Pages
    Good Essays
  • Powerful Essays

    Disney Business Plan

    • 3698 Words
    • 15 Pages

    After close examination of current cost, long wait in lines, safety for guest and employees, guest relations, and employee recruitment and retention the factors which influenced the level of planning needed to accomplish this growth within Disney will not only reveal Disney's effective business practices and tactics but will also highlight the strengths and weaknesses of this monolithic organization. Disney's outlook on planning, centers on their commitment to family entertainment, customer satisfaction, quality, diversification of markets, innovation, management reorganization and corporate restructuring when necessary. The customer has continued to possess the primary power in determining what is acceptable in terms of product and their influence carries great weight in Disney’s model of planning a winning strategy.…

    • 3698 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Walt Disney Research Paper

    • 4185 Words
    • 17 Pages

    The Walt Disney Company was founded in 1923 and developed extremely fast. Today, there are five Disneyland theme parks: Disneyland in Anaheim, California (1955), Disneyworld in Orlando, Florida (1971), Disney Paris (1992), Tokyo Disneyland (1982) and Hong Kong Disneyland (2005) (Lane, 2009).…

    • 4185 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Disneyland was beginning even before it was built, and it’s full of history. Disneyland was built on July 17, 1955. The founders, and Walt Disney, had been talking about…

    • 567 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Building and investing in a multi-billion dollar theme park would represent another major, long-term commitment for The Walt Disney Company. Therefore, much research and planning were involved in this decision. In addition to the attractiveness of each of the remaining cities, Shanghai and Hong Kong, the market characteristics of the demand for theme park experiences by the Chinese people would have to be carefully evaluated.…

    • 1290 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Walt Disney paper

    • 1102 Words
    • 3 Pages

    Since opening in 1992, Euro Disney, or currently recognized as Disneyland Paris, has become one of the largest tourist attractions in all of Europe. Though touted as one, if not the happiest places on earth, financially it is not much but a mirage. Euro Disney has not turned a profit since 2008, and has already had to be bailed out on 3 other occasions over its 2 decade existence. To many investors, this does not surprise them that it is happening a fourth time. Euro Disney has followed the same cycle that all products go through. This is known as the International Product Life Cycle Theory. Much like the regular product life cycle, the international theory adds on three stages, new product, maturing product and standardized product. In 1992, Euro Disney would have been going through the new product stage of the cycle. A theme park of the magnitude that Disney has to offer would have been completely different than anything already existing. In this sense, it was innovative in what it had to offer. This allowed Disney to uniquely place their product within the European marketplace. Eventually over the next couple decades, demand for the Disney product slowly started to decline. This is the company entering into the mature product stage. There are many factors that can go into this transition,…

    • 1102 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Walt Disney Research Paper

    • 2044 Words
    • 9 Pages

    Disney, uncontested, is the most famous and the most recognized name in the entertainment theme parks industry in the world. Walt Elisa Disney concept of self-contained work groups, dated back in the 1920's, was the start toward the beginning of a successful organization. Walt Elisa Disney’s concept toward its organizations’ behavior launched a trend that shaped the look of Walt Disney entertainment theme parks around the globe. The concept itself forces competing amusement parks to change its image in which, entertainment theme parks became a trend. A large part of Disney success is not losing its sense of purpose brought to life by its founder Walt Elisa Disney. In my research of Disney, I will show how a…

    • 2044 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    The external environment of the theme park industry on the Gold Coast plays a significant role in determining if the industry is profitable. According to Hubbard, Rice and Beamish (2008), the external environment is the factors outside the organisation that influence strategy and is made up of two environments; the macro-environment and the industry environment. The macro-environment includes the general factors that affect growth of an industry, whereas an analysis of the industry environment determines the profitability of an industry. An analysis of the Gold Coast theme park industry environment will determine the industry’s profitability by analysing the strength of the following five forces; the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, power of substitutes, and the intensity of industry rivals (Hubbard, Rice & Beamish 2008; Porter 1980). Due to the strength of these forces being quite low, the analysis of theme park industry on the Gold Coast indicates a profitable industry.…

    • 2268 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Lagoon vs. Disneyland

    • 352 Words
    • 2 Pages

    As a kid, I had the privilege to visit many amusement parks, the most common being Lagoon and Disneyland. While they are both amusement parks, they are similar in ways and quite different in many ways as well.…

    • 352 Words
    • 2 Pages
    Good Essays
  • Good Essays

    In 1964 Walt Disney built four rides for the World’s Fair in New York. He discovered people loved his ideas in the Eastern U.S. just as much as the Western U.S. citizens did. ( “ History of Disney World”. ) One of the best theme parks in the world came from the visions of a man named Walt Disney. He wanted to create a safe, family friendly theme park that all ages could enjoy, and he did just that. People wonder how Walt Disney thought of disney world, how it became so popular, how he had such an influence on the mass media, and whether they should hate it or love it.…

    • 808 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The main objective of this report is to provide a strategy that will enable Hong Kong Disneyland to enhance its competitiveness in the Hong Kong market. In this manner, the report provides the issues that affects the performance of Hong Kong Disneyland and provides the perceived solutions to ensure that the company is on track of achieving the goal of being competitive. In order to find a better solution for these issues, analysis of the company, through the use of different marketing tools has been conducted. For example, to analyze the internal environment of Hong Kong…

    • 9123 Words
    • 37 Pages
    Powerful Essays
  • Good Essays

    Enchanted Kingdom (EK) is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. An “imported” theme park image was the primary marketing point in the conceptualization of Enchanted Kingdom. With class AB as its target market, the park invested heavily on resources to make it meet international standards, rides were imported from abroad and crew are trained from Disney, USA.…

    • 1032 Words
    • 5 Pages
    Good Essays