theme parks
1. INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Theme parks attempt to create an atmosphere of another place and time, and usually emphasize one dominant theme around which architecture, landscape, rides, shows, food services, costumed personnel, retailing are orchestrated. In this definition, the concept of themes is crucial to the operation of the parks, with rides, entertainment, and food all used to create several different environments. These themes are used to create and sustain a feeling of life involvement in a setting completely removed from daily experience. Most theme parks are isolated, self contained units. Furthermore, it needs to be noted that most theme parks are developed, targeted and managed as private sector companies, and are commercial enterprises. Competition in the theme park market is growing also in terms of an increasing number of parks, but also relative to other uses of leisure. But in different areas, the theme park market in seems to be reaching its saturation point and the parks have to cater for visitors who are getting more and more experienced and demanding. Given these trends of growing theme park supply, environmental constraints and increasingly discriminating consumer demand, it can be concluded that theme parks, to survive in this competitive market, must optimize is, given an ever increasing number of parks and future trend of consumer behavior. The world’s best known theme parks arguably are the Disney parks, such as Disneyland, Disneyworld and Euro Disney.
Types of Themes (Contemporary Theme Park) history-periods fairy tales animals water marine futurism
Theme Park Features
(i) A single pay-one-price admission charge;
(ii) The fact that they are mostly artificially created; and
(iii) The requirement of high capital investments.
Theme Park Components
First, the theme park service is intangible; the visitor cannot see the result before it is purchased. A
1.1 BACKGROUND OF THE STUDY
Theme parks attempt to create an atmosphere of another place and time, and usually emphasize one dominant theme around which architecture, landscape, rides, shows, food services, costumed personnel, retailing are orchestrated. In this definition, the concept of themes is crucial to the operation of the parks, with rides, entertainment, and food all used to create several different environments. These themes are used to create and sustain a feeling of life involvement in a setting completely removed from daily experience. Most theme parks are isolated, self contained units. Furthermore, it needs to be noted that most theme parks are developed, targeted and managed as private sector companies, and are commercial enterprises. Competition in the theme park market is growing also in terms of an increasing number of parks, but also relative to other uses of leisure. But in different areas, the theme park market in seems to be reaching its saturation point and the parks have to cater for visitors who are getting more and more experienced and demanding. Given these trends of growing theme park supply, environmental constraints and increasingly discriminating consumer demand, it can be concluded that theme parks, to survive in this competitive market, must optimize is, given an ever increasing number of parks and future trend of consumer behavior. The world’s best known theme parks arguably are the Disney parks, such as Disneyland, Disneyworld and Euro Disney.
Types of Themes (Contemporary Theme Park) history-periods fairy tales animals water marine futurism
Theme Park Features
(i) A single pay-one-price admission charge;
(ii) The fact that they are mostly artificially created; and
(iii) The requirement of high capital investments.
Theme Park Components
First, the theme park service is intangible; the visitor cannot see the result before it is purchased. A