Hewitt and Forte (2006) researched the Facebook interactions of two large classes (comprising
176 students) in a middle-sized public research university to unpack how their online contact influences their perceptions of faculty staff. Mixed results were reported, with two thirds of the students affirming their Facebook interactions with faculty staff as presenting alternate communication channels and affording their acquaintance with professors. To the contrary, a third of the students felt that faculty staff had no justification for being on Facebook, and others cited privacy considerations and identity management as key concerns in student-faculty relations. Although their study cast light on the challenges of maintaining hierarchical relations in Facebook, it was not foregrounded in the exercise of social power in developing world contexts. More importantly,
Facebook use was a student self-initiative rather than a faculty requirement, as was the case in this current study.
Ellison, Steinfield, and Lampe’s (2007) study examined the relationship between university students’ use of Facebook and the formation of social capital and found a strong correlation between these variables. They argued that the strong