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“Alay ng Pangulo, Turismo Para sa Pilipino!”

PROJECT BRIEF

I. BACKGROUND

RATIONALE:
In line with the directive of President Gloria Macapagal-Arroyo to promote and safeguard the country’s eco-tourism sites through the provision of essential services for tourists, the Grassroots Entrepreneurs for Eco-tourism (GREET) program has been conceived to enhance the livelihood opportunities preferably for promising young entrepreneurs who can best explore the inherent tourist drawing potentials of these sites which can readily be sources of income within their respective protected areas.

As a pioneering economic strategy, the GREET program is geared towards enhancing the quality of life of the community where the protection of its environment must be of paramount importance.

Eco-tourism, as cited in the National Eco-tourism Strategy published in July 2002, is a significant tool in sustainable development of the country as it advocates protection of our natural resources and seeks to put in place mechanisms that are environmentally sustainable, economically viable, and socially equitable.

PROGRAM DESCRIPTION:

[pic] Concept: GREET program is a mass-based special pioneering project of President Gloria Macapagal-Arroyo in her genuine concern to extend livelihood opportunities to young entrepreneurs. Aimed at developing and promoting eco-tourism sites in the Philippines, it is under the stewardship of Tourism Secretary Joseph Ace Durano’s “Tourism with a Heart” campaign.

[pic] Nature The GREET Program would provide Grants amounting to Php50,000 to Php100,000 to deserving groups or individuals with feasible entrepreneurial/business proposals in eco tourism sites in the country. Preference would be extended to young entrepreneurs. Criteria for evaluation will guide in the selection of potential entrepreneurs.

[pic] Duration December 2006 to September 2007

[pic] Funding Sources Funds will

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