The honesty portrayed in those Chinese reality shows is believed as the magic powder of their huge success. Bergman(2010) justified the argument with the example of If You Are The One, a Chinese matchmaking programme in vogue,where Ma Nuo and Zhu Zhenfang ,two participants of the show who haughtily revealed their money-obsessed personality and created huge public outburst. Condemning the gold-digging culture the show encouraged, Chinese audience, yet, devotedly followed the show because the show are “honest” and depicted the de facto values of the young generation(Yan Mu, cited in Bergman,2010). Another example illustrated in He(2012)’s journal is another prominent show ,The Voice Of China. He(2012) analyses the core magic of the show is the ordinariness of the contestants which aroused the consensus of the audience and most importantly, encouraged the viewers to never give up( Peggy He, cited in He,2012).
Yet, while the public are madly fascinated by the reality shows, the authorities suddenly announced several strict regulations on the programmes. According to Bergman(2010) ,the SARFT banned matchmaking shows with provocative contents and demanded strict screening system for the participants. Meanwhile, targeted Li YuChun’s tomboy figure, the government interfered Super Girl (Bergman,2010;Jacobs,2011), and even interdicted shows which include sex-transformation or cosmetic surgery, such as The First Heartthrob and Happy Boys Voice, another Idol show for its “unhealthy songs” and “wild hair” three years later (Bergman,2010).
To explain the