Tivo Case
TiVo Case Analysis | Team Report – Team C | Andres GalindoTracey Keiter Mike MacIntyre Kristan King Nevins Martin Penagos Raghu Ramaiah |
10/14/2012
10/14/2012
Table of Contents Executive Summary 3 The Three C’s 3 Customer 3 Competitor 3 Collaborator 4 Segmentation 4 Targeting 4 Positioning 4 Marketing Mix 4 Price 4 Product 5 Promotion 5 Place 5 Recommendation 5 Conclusion 5 References…………………………………………………………………………………………………….
Format for case write-up
1. Your case write-up should begin with an executive summary that highlights the major issues in the case and clearly states your recommendation(s) based on your thorough analysis the aforementioned key issues (this should be one paragraph). The remainder of the case write-up should present in greater the detail the analyses which support your conclusions.
2. The role of the discussion questions is to highlight some of the key aspects of the case. You should also identify other factors that you feel are relevant to the situation at hand that may not be explicitly listed in the case and be prepared to include or discuss those factors in your analysis.
3. The questions are designed to get you to think about certain issues. The issues that you identify as the major issues in the case are the ones that you should focus on in your write-up. So, don 't answer the questions on a question-by-question basis. Rather, stitch together the issues in a smooth way in your write-up.
4. Be sure to use the data in the case when appropriate. Write-ups which ignore relevant data are incomplete. However, note that just because some data is presented in the case, it does not necessarily mean that the data is crucial or relevant to the solution you propose. Good managers know what data to use, and how that data must be used.
Rogers Framework: Diffusion of Innovation
Speed of Diffusion of New Products is driven by:
Relative Advantage: Whether innovation is perceived as better than what it
10/14/2012
10/14/2012
Table of Contents Executive Summary 3 The Three C’s 3 Customer 3 Competitor 3 Collaborator 4 Segmentation 4 Targeting 4 Positioning 4 Marketing Mix 4 Price 4 Product 5 Promotion 5 Place 5 Recommendation 5 Conclusion 5 References…………………………………………………………………………………………………….
Format for case write-up
1. Your case write-up should begin with an executive summary that highlights the major issues in the case and clearly states your recommendation(s) based on your thorough analysis the aforementioned key issues (this should be one paragraph). The remainder of the case write-up should present in greater the detail the analyses which support your conclusions.
2. The role of the discussion questions is to highlight some of the key aspects of the case. You should also identify other factors that you feel are relevant to the situation at hand that may not be explicitly listed in the case and be prepared to include or discuss those factors in your analysis.
3. The questions are designed to get you to think about certain issues. The issues that you identify as the major issues in the case are the ones that you should focus on in your write-up. So, don 't answer the questions on a question-by-question basis. Rather, stitch together the issues in a smooth way in your write-up.
4. Be sure to use the data in the case when appropriate. Write-ups which ignore relevant data are incomplete. However, note that just because some data is presented in the case, it does not necessarily mean that the data is crucial or relevant to the solution you propose. Good managers know what data to use, and how that data must be used.
Rogers Framework: Diffusion of Innovation
Speed of Diffusion of New Products is driven by:
Relative Advantage: Whether innovation is perceived as better than what it
References: