TiVo Strategic Audit
Case 14: Tivo Inc.
I. Current Situation
A. Past Performance
A.1. Tivo is a corporation developed on a product that allows customers to record TV shows digitally, and watch them when convenient for them.
A.2. TiVo released an IPO in 1999 and price of stock has fluctuated significantly over the years.
A.3. Tivo has had a difficult time in maintaining positive growth or consistent financial standings since its founding.
B. Strategic Posture
B.1. Mission
B.1.1. TiVo has evolved from the pioneer of the DVR to its role today as a leading provider of advanced television to the cable industry domestically and abroad. TiVo creates consumer products and software to deliver a branded viewing experience that integrates traditional and next-generation TV. It also provides leading solutions in television audience research and interactive advertising. (TiVo.com)
B.1.2. TiVo wants to provide a service in a market that has become desirable in the ever changing technological world we live in.
B.2. Objectives
B.2.1. TiVo strives to build brand recognition and a cutting edge product.
B.2.2. TiVo is determined to make their advertising as different and inventive.
B.3. Strategies
B.3.1. A variety of advancements technology, focuses on R&D, and creative advertising, was how TiVo planned on growing their business.
II. Corporate Governance
A. Top Management
A.1. President and CEO- Thomas Rogers
A.2. Senior Vice President and CFO- Steve Sordello
A.3. Co-Founder and VP of Research and Development- James Barton
A.4. Senior VP and GM- Jeffrey Klugman
A.5. Senior VPs- Mark Roberts, Matthew Zinn, Nancy Kato, Joe Miller
A.6. All of the top management possess the technical, marketing, and business knowledge necessary to running this specific business in this industry.
B. Board of Directors
B.1. The board of directors are all external executives from other companies. They are consisted by members of from venture capital firms, NBC, Coca Cola, and Univision. The final
I. Current Situation
A. Past Performance
A.1. Tivo is a corporation developed on a product that allows customers to record TV shows digitally, and watch them when convenient for them.
A.2. TiVo released an IPO in 1999 and price of stock has fluctuated significantly over the years.
A.3. Tivo has had a difficult time in maintaining positive growth or consistent financial standings since its founding.
B. Strategic Posture
B.1. Mission
B.1.1. TiVo has evolved from the pioneer of the DVR to its role today as a leading provider of advanced television to the cable industry domestically and abroad. TiVo creates consumer products and software to deliver a branded viewing experience that integrates traditional and next-generation TV. It also provides leading solutions in television audience research and interactive advertising. (TiVo.com)
B.1.2. TiVo wants to provide a service in a market that has become desirable in the ever changing technological world we live in.
B.2. Objectives
B.2.1. TiVo strives to build brand recognition and a cutting edge product.
B.2.2. TiVo is determined to make their advertising as different and inventive.
B.3. Strategies
B.3.1. A variety of advancements technology, focuses on R&D, and creative advertising, was how TiVo planned on growing their business.
II. Corporate Governance
A. Top Management
A.1. President and CEO- Thomas Rogers
A.2. Senior Vice President and CFO- Steve Sordello
A.3. Co-Founder and VP of Research and Development- James Barton
A.4. Senior VP and GM- Jeffrey Klugman
A.5. Senior VPs- Mark Roberts, Matthew Zinn, Nancy Kato, Joe Miller
A.6. All of the top management possess the technical, marketing, and business knowledge necessary to running this specific business in this industry.
B. Board of Directors
B.1. The board of directors are all external executives from other companies. They are consisted by members of from venture capital firms, NBC, Coca Cola, and Univision. The final