TME2361 Marketing And ECommerceTutorial 2 Understanding
TME2361 Marketing and E-Commerce
Tutorial 2 Understanding E-Commerce
Guideline: Please submit your handwritten answers of Tutorial 02 and submit it to your tutor before the tutorial.
Discussion Questions
1. Some economists suggest that the increase in e-commerce within the B2B market will lead to greater competition and more goods and services becoming commoditiesmeaning they compete solely on price. How do you think this competition is likely to affect buyers within the B2B market? How would it affect sellers?
Internet Exercises
1. Visit bigboxx.com and identify the services the company provides to its customers. What type of EC is this? What business model(s) does Bigboxx use?
2. Visit Amazon.com’s site (amazon.com) and locate recent information in the following areas:
a. Find the five top-selling books on EC.
b. Find a review of one of these books.
c. Review the customer services you can get from Amazon and describe the benefits you receive from shopping there.
d. Review the products directory.
3. Go to nike.com and design your own shoes. Next visit office.microsoft.com and create your own business card. Finally, enter jaguar.com and configure the car of your dreams. What are the advantages of each activity? The disadvantages?
4. Enter chemconnect.com. What kind of EC does this site represent? What benefits can it provide to buyers? To sellers?
5. Enter espn.com and identify all sources of revenue on the site.
6. Enter eDiets.com. Find the personalized programs. Explain their benefits. Also, identify eDiet’s revenue model.
Tutorial 2 Understanding E-Commerce
Guideline: Please submit your handwritten answers of Tutorial 02 and submit it to your tutor before the tutorial.
Discussion Questions
1. Some economists suggest that the increase in e-commerce within the B2B market will lead to greater competition and more goods and services becoming commoditiesmeaning they compete solely on price. How do you think this competition is likely to affect buyers within the B2B market? How would it affect sellers?
Internet Exercises
1. Visit bigboxx.com and identify the services the company provides to its customers. What type of EC is this? What business model(s) does Bigboxx use?
2. Visit Amazon.com’s site (amazon.com) and locate recent information in the following areas:
a. Find the five top-selling books on EC.
b. Find a review of one of these books.
c. Review the customer services you can get from Amazon and describe the benefits you receive from shopping there.
d. Review the products directory.
3. Go to nike.com and design your own shoes. Next visit office.microsoft.com and create your own business card. Finally, enter jaguar.com and configure the car of your dreams. What are the advantages of each activity? The disadvantages?
4. Enter chemconnect.com. What kind of EC does this site represent? What benefits can it provide to buyers? To sellers?
5. Enter espn.com and identify all sources of revenue on the site.
6. Enter eDiets.com. Find the personalized programs. Explain their benefits. Also, identify eDiet’s revenue model.