Preview

To What Extent Is the Propaganda Model Applicable to Western Corporate Media? Discuss in Relation to Ownership of the Media and Give Appropriate Examples.

Powerful Essays
Open Document
Open Document
2297 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
To What Extent Is the Propaganda Model Applicable to Western Corporate Media? Discuss in Relation to Ownership of the Media and Give Appropriate Examples.
To what extent is the Propaganda Model applicable to Western Corporate Media? Discuss this in relation to ownership of the media and give appropriate examples.
For the purposes of this essay, I will initially define the term Propaganda and Propaganda Model, its origins and meaning with reference to the critical works of Edward Bernays, Noam Chomsky and Edward Herman. I will then define Western Corporate media in relation to the Propaganda Model in today’s society, incorporating the role of Public Relations, with reference to the works of again, Bernay’s, Pilger, Chomsky, Herman and Marx. As a case study I will refer to the role of News Corporation within modern media and how it can be argued that the propaganda model can be related to this, as a large conglomerate with a controlling share of both western and worldwide media.
The term ‘propaganda’ dates back as far as 1622 to the Vatican, when it’s connotations were much purer than the term as we use it today. Originally taken from the latin Congregatio de propaganda fide (The Office for the Propagation of the Faith), Bernays and Miller (2004: Pg 9), it was coined by Pope Gregory XV in relation to the ‘Church’s missionary efforts in the New World’. (Bernay’s and Miller 2004 : Pg 9), in essence to bring the straying protestant flock back to the order of the Catholic Church. The essence of which, was well meaning.
From such innocent beginnings though, the term ‘propaganda’ has come to imply a much more sinister and dark meaning within western society. Arguably one of the biggest turning points in public perception of the term, and perhaps the beginning of the western hegemonic society’s realisation of the power of propaganda as a tool to sway public opinion, came in the aftermath of the First World War. Propaganda was utilised fully by both American and British governments to swing public opinion in favour of the war effort with unprecedented success, however in the subsequent decade, public awareness



Bibliography: Bernays E. L., Miller, M. C., Propaganda: with an introduction by Mark Crispin Miller, 2004, Ig Publishing, New York. Herman E. S., Chomsky N. Manufacturing Consent: The Political Economy of the Mass Media. 2002, Pantheon Books, New York. Pilger J Chomsky N. Necessary Illusions, 1989, Pluto Press, London. Tuccille, J., Rupert Murdoch: Creator of a Worldwide Media Empire, 2003, Beard Books, New York, USA.

You May Also Find These Documents Helpful

  • Good Essays

    Propaganda during World War II Hannah Arendt said that “Only the mob and the elite can be attracted by the momentum of totalitarianism itself. The masses have to be won by propaganda” Propaganda was a technique used by leaders and the government to pursue the people. Propaganda was the way to recruit soldiers and get support from the citizens. The World War II (September 1, 1939 – September 2, 1945) was a period of disaster and need. Big countries like America and Great Britain, among many others, used propaganda to reach out to the public whenever they needed backing up for a significant purpose.…

    • 384 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Sproule, J. Michael. Propaganda and democracy: the American experience of media and mass persuasion. Cambridge, U.K.: Cambridge University Press, 1997. Print…

    • 1864 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    In the article “The Media’s Role in Political Propaganda” (2011) the author claims that propaganda has been used throughout history and is continued to be used today by many countries. The author supports his position by providing historical and modern day evidence from countries all over the world. His goal is to explain the effectiveness of propaganda in order…

    • 543 Words
    • 3 Pages
    Good Essays
  • Good Essays

    In the US, propaganda was used to create sympathy for the Allies in Europe and antipathy against Germany. The means of propaganda were therefore: mass-production and circulation; using media and publications that were already popular; influencing those people who were already influential; harnessing the power of images; and appealing to values and characteristics that were important to the target audience (Cooke 1). Propaganda sought to evoke sympathy for war aims and fighting forces, and the dehumanization of the enemy (Cooke 1). The latter can be powerfully seen in the propaganda of the US, Britain, and France, which portrayed Germans as barbaric and animalistic (Cooke 1). This shows that the Allies and the US used propaganda to evoke sympathetic emotions from the people of these countries and gained support through the people. Because the people felt that it was their duty to help their country, countries became more unified, people conserved food and bought bonds, and people also wanted to go to war. Therefore, propaganda swayed society during the war and allowed for many beneficial things for nations at…

    • 929 Words
    • 4 Pages
    Good Essays
  • Good Essays

    President William McKinley once said, “Our differences are policies; our agreements, principles.” These noticeable differences clearly stand out in World War One propaganda. Subtle differences included color variation, differing fonts, and poster size; glaring differences included languages, graphics, and text used in the propaganda (Kaminski). Each country’s propaganda sparked hopes to win the Great War. Persuasive appeals, graphics, and audience-specific propaganda worked synergistically to alter people’s mindset about an aspect of the war. The Allied and Central powers had different propaganda, but one common goal. While comparing German and British propaganda, the many differences and similarities become evident.…

    • 1171 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The use of propaganda during wars in America has been used to justified the actions and events that occurred to the public displaying as virtuous to the people. Especially during World War II, countries had displayed propaganda defending the actions and preference of what are to be shown to the public. America and the Japanese Americans were very active in providing own perspectives on the internment camps that was leading to and after the end of the war. The term propaganda is use to influence the population for the justification of a purpose to an action or a cause.…

    • 1292 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    publication from 1966 to 1973 to show that propaganda was not just a tool of the…

    • 5951 Words
    • 24 Pages
    Powerful Essays
  • Better Essays

    Propaganda During Ww2

    • 1533 Words
    • 7 Pages

    PROPAGANDA BATTLES Though propaganda has never been a substitute for military strength, extensive resources, or skillful negotiation, it has often played an important role in wartime strategy.(Propaganda,1) Propaganda really influnced both sides of World War II. In this paper I will show why the Nazi party best benifited from the use of prapaganda. Adolf Hilter use it to turn people against jews, blacks and about every one else that was not German and he also use it to make people want to join Nazi army. Franklin Roosvelt or F.D.R also use the science of propaganda to turn people against Germany, Italy and Japan. Hitler had first become aware of propaganda and its uses before the First World War. During the war he saw the effect of British propaganda on the soldiers of the Centeral Powers. Later on after the war Hitler wrote a book called Mein Kampf ( My Struggle), he devoted two whole chapters to study and practice of propaganda. He once said, “The psyche of the masses,” he wrote. “is not receptive to anything that is weak. They are like a woman, whose psychic state determined less by abstract reason than by an emotional longing for a strong force will complement her nature. Likewise, the masses love a commander, and despise a petitioner.”(Propaganda,12) After many speeches and papers he wrote on prapaganda he became a political power and became the leader of the party. By know Hitler was to busy to devote much time to propaganda. He knew that prapaganda required a full time expert. In Joseph Goebbels he found his man. Goebbels was to become one of history’s greastest political propagandists. Hitler met him in 1926 and loving his power of persuasion, made him the head of the party of propaganda department. Gobbels had studied the methods by the Fascists in Italy to create the image of Mussolini and he applied them to Hitler. He knew to impress the masses, the modern dictator must be a superman and a man of the people, wise yet simple. Gobbles wrote, “approach him…

    • 1533 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Nikki

    • 858 Words
    • 4 Pages

    Propaganda can be seen all around us, it is used to influence and persuade us to act or think in a certain way. Propaganda is used in politics most of the time, we see it when candidates are running for positions in government. When it comes to propaganda is has a negative association connected to it, the way it is used in today’s society opponents use it to sometimes insult one another. Most usage of propaganda plays off of a person’s emotion rather than their intellectual opinion. There are many images that display the usage of propaganda, the two most noticeable ones are the American recruiting poster of “Uncle Sam” and “Rosie the Riveter.” One of these posters was used to recruit soldiers during WWI and WWII and the other was used to help influence woman to take men jobs while they were away fighting in the war. The media promotes propaganda, it gets it to the person through different social networks.…

    • 858 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Propaganda, the art of persuasion and deception, has long been notorious for its ability to manipulate the opinion of the population - the holocaust was a gory testament to the atrocities that this machination is capable of. As early as in the 1930s, information had become a potent weapon in the context of total war, to which US Senator Hiram Warren Johnson had famously addressed: “In war, truth is the first casualty”. In spite of the smear and disdain that modern society has against propaganda, it is not to be neglected that during the great crucible of World War Two, the Canadian Government’s use of propaganda, backed by the War Measures Act, had made profound contributions to the Allied war effort. Even more so, it benefited the Canadian…

    • 1278 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Propaganda In Animal Farm

    • 1533 Words
    • 7 Pages

    Propaganda has been used all through history as fuel and justification for countless revolutions and political regimes, in both negative and positive ways. Propaganda is simply a type of communication intended to persuade and impact the views and thoughts of people into certain, predetermined views and thoughts. It is more than a lie; it is systematic and intentional. A common example is the widely known American “We Can Do It!” poster used to motivate women during World War II, which certainly sends a positive message. But propaganda can also be harmful, blinding and cruel. For instance, ruthless Nazi propaganda that ran rampant in Germany during the very same World War. In this kind of propaganda, ideological ideals…

    • 1533 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Wwi Propaganda

    • 658 Words
    • 3 Pages

    During World War I the government needed citizens to fight in the war, and to think what they wanted them to think. To accomplish this, the government used a technique known as propaganda to influence the minds of American citizens. These techniques were generally practiced through the media. This propaganda in the media would give one-sided information, to convince you to think a certain way. This was how the government persuaded the citizens to think one way, and to do what they wanted. I do not approve of these methods of persuasion. In this essay, I will explicate why I personally disagree with the methods of propaganda.…

    • 658 Words
    • 3 Pages
    Good Essays
  • Good Essays

    In today’s current age, propaganda is used in many multiple forms just like in the book 1984. Propaganda in the media is the spreading of ideas and rumors for the purpose of helping or injuring an institutions according to Oualla. According to Orwell, “BIG BROTHER IS WATCHING YOU” (2). The…

    • 883 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Let's face it, propaganda is everywhere. It might not be in the form of war posters, so well-known and iconic to many of us, neither is it on big, obvious 1984-esque billboards; but it is it there, still influencing and perhaps even defining the way we see the world. The word "propaganda" is now defined by the Cambridge Dictionary as "information, ideas, opinions, or images, often only giving one part of an argument, that are broadcast, published, or in some other way spread with the intention of influencing people's opinions". Quite obviously, this has not disappeared, it has just become more subtle and involves different things. Today, I would like to bring your attention to some modern forms and examples of propaganda and explain how it works, for not everyone is aware of the menace surrounding us. There are 3 main types of propaganda today.…

    • 1027 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    How have media institutions been impacted by globalisation ? Answer through the presentation of two case studies with reference to the course readings.…

    • 2447 Words
    • 10 Pages
    Powerful Essays