Tootsie Roll Case Study
I Introduction The Tootsie Roll Industries entered the candy industry in 1896 and since then the company has grown to be one of the best known and largest candy companies in the United States. Some of the most well-known products from Tootsie Roll Industries are Andes Mints, Charleston Chews, Junior Mints, and of course the Tootsie Roll. These products are sold in movie theaters, grocery stores, vending machines, dollar stores and gas stations1. The company is also one of the largest producers of lollipops in the world.
Over the last few decades the company has almost doubled their sales without spending money on advertising or buying out companies that did not fit in with their goals. While this is true in the most recent decade its operating …show more content…
The Hershey Company is currently launching new products, acquiring new companies such as Brookside, expanding their summer season, global expansion, and doubling their plant capacity. The strategy of the Hershey Company expanding involves new products such as Twizzler Bites and Jolly Rancher Bites might have an effect on the Tootsie Roll Industries and it is a new product that competes with their chewy based products such as Sugar Babies, Sugar Daddy, and their Frooties line17. The Mars Company had decided to go the root of using 100% natural materials, more sustainable approaches, and to try to strengthen the cocoa supple chain. Through strengthening this chain they hope to raise the standards through the entire industry18. The Mars strategies to attempt raise the standard of the cocoa supply chain could mean more regulations for the Tootsie Rolls Industry but at the same time better product …show more content…
N.p., n.d. Web.
10) "When Economy Sours, Tootsie Rolls Soothe Souls." Nytimes.com. N.p., n.d. Web.
11) "Research." Real Time Analysis of the U.S. Business Cycle. N.p., n.d. Web.
12) "U.S. Business Cycle Map." The Dismal Scientist: U.S. Business Cycle. N.p., n.d. Web.
13) "Tootsie Roll Industries: Will Patient Investors Eventually Be Living The Sweet Life?" Tootsie Roll Industries, Inc. (TR):. N.p., n.d. Web.
14) “Chicago Booth News - Tootsie Roll Industries Offers Modern Marketing Take on Century-Old Brand." Chicago Booth News - Tootsie Roll Industries Offers Modern Marketing Take on Century-Old Brand. N.p., n.d. Web.
15) "Tootsie Roll Industries (TR)." Stock:. N.p., n.d. Web.
16) "Profile of the U.S. Candy Industry | Title | NCA." Profile of the U.S. Candy Industry | Title | NCA. N.p., n.d. Web.
17) "Innovation and Expansion Lead Hershey Growth Strategy." Http://www.foodbusinessnews.net. N.p., n.d. Web.
18) "Our Strategy and Priorities." Mars.com. N.p., n.d. Web.
19) "Market Segmentation and Strategies That Could Be Used by the Hershey Company." Market Segmentation and Strategies That Could Be Used by the Hershe... N.p., n.d.
Over the last few decades the company has almost doubled their sales without spending money on advertising or buying out companies that did not fit in with their goals. While this is true in the most recent decade its operating …show more content…
The Hershey Company is currently launching new products, acquiring new companies such as Brookside, expanding their summer season, global expansion, and doubling their plant capacity. The strategy of the Hershey Company expanding involves new products such as Twizzler Bites and Jolly Rancher Bites might have an effect on the Tootsie Roll Industries and it is a new product that competes with their chewy based products such as Sugar Babies, Sugar Daddy, and their Frooties line17. The Mars Company had decided to go the root of using 100% natural materials, more sustainable approaches, and to try to strengthen the cocoa supple chain. Through strengthening this chain they hope to raise the standards through the entire industry18. The Mars strategies to attempt raise the standard of the cocoa supply chain could mean more regulations for the Tootsie Rolls Industry but at the same time better product …show more content…
N.p., n.d. Web.
10) "When Economy Sours, Tootsie Rolls Soothe Souls." Nytimes.com. N.p., n.d. Web.
11) "Research." Real Time Analysis of the U.S. Business Cycle. N.p., n.d. Web.
12) "U.S. Business Cycle Map." The Dismal Scientist: U.S. Business Cycle. N.p., n.d. Web.
13) "Tootsie Roll Industries: Will Patient Investors Eventually Be Living The Sweet Life?" Tootsie Roll Industries, Inc. (TR):. N.p., n.d. Web.
14) “Chicago Booth News - Tootsie Roll Industries Offers Modern Marketing Take on Century-Old Brand." Chicago Booth News - Tootsie Roll Industries Offers Modern Marketing Take on Century-Old Brand. N.p., n.d. Web.
15) "Tootsie Roll Industries (TR)." Stock:. N.p., n.d. Web.
16) "Profile of the U.S. Candy Industry | Title | NCA." Profile of the U.S. Candy Industry | Title | NCA. N.p., n.d. Web.
17) "Innovation and Expansion Lead Hershey Growth Strategy." Http://www.foodbusinessnews.net. N.p., n.d. Web.
18) "Our Strategy and Priorities." Mars.com. N.p., n.d. Web.
19) "Market Segmentation and Strategies That Could Be Used by the Hershey Company." Market Segmentation and Strategies That Could Be Used by the Hershe... N.p., n.d.