Top Ten Reasons
TOP TEN REASONS
CUSTOMERS
CHOOSE SAP FOR
BUSINESS
TRANSFORMATION
SAP INSIGHT
Table of Contents
CEO Notes 1
#1: Undisputed Market Leadership 4
#2: Primary Focus on Enterprise Applications 6
#3: Relentless Focus on Customer Value 7
#4: Deep Industry Capabilities 10
#5: Commitment to Quality 12
#6: Focus on Customer Satisfaction 13
#7: Superior Technology Architecture 14
#8: Clear Long Term Vision 15
#9: Strong Partner Ecosystem 18
#10:Safe Choice in an Uncertain Landscape 19
Conclusion 21
TOP TEN REASONS
CUSTOMERS
CHOOSE SAP FOR
BUSINESS
TRANSFORMATION by Chakib Bouhdary & Alok Goyal
CEO NOTES
SAP is a customer-focused company. That's why SAP has grown organically, while other enterprise software companies have shrunk or stagnated. Even though these competitors believed they understood their customers, in reality, SAP knows its customers better than anyone else. SAP has been the global leader in enterprise applications, designing products and services to meet the needs of enterprises, for 32 years. More important, during each phase of the technological evolution that has occurred over those three decades, SAP has changed its approach, added capabilities, and simply did what it took to meet customer needs and demands and continue to succeed. For example, companies around the world now realize they must transform their business in several different ways:
To compete in a global market;
To meet customer demands and needs more effectively than the competition;
To innovate more quickly and efficiently than ever before;
To continually develop products and services with high quality as a given; and,
To comply with a new spirit of government regulation. Most important, CEOs believe such transformation should be continual - not one time, but over time, thereby requiring a new degree of flexibility and adaptability for all parts of the enterprise.
Because of this shift in customer needs, SAP changed its
CUSTOMERS
CHOOSE SAP FOR
BUSINESS
TRANSFORMATION
SAP INSIGHT
Table of Contents
CEO Notes 1
#1: Undisputed Market Leadership 4
#2: Primary Focus on Enterprise Applications 6
#3: Relentless Focus on Customer Value 7
#4: Deep Industry Capabilities 10
#5: Commitment to Quality 12
#6: Focus on Customer Satisfaction 13
#7: Superior Technology Architecture 14
#8: Clear Long Term Vision 15
#9: Strong Partner Ecosystem 18
#10:Safe Choice in an Uncertain Landscape 19
Conclusion 21
TOP TEN REASONS
CUSTOMERS
CHOOSE SAP FOR
BUSINESS
TRANSFORMATION by Chakib Bouhdary & Alok Goyal
CEO NOTES
SAP is a customer-focused company. That's why SAP has grown organically, while other enterprise software companies have shrunk or stagnated. Even though these competitors believed they understood their customers, in reality, SAP knows its customers better than anyone else. SAP has been the global leader in enterprise applications, designing products and services to meet the needs of enterprises, for 32 years. More important, during each phase of the technological evolution that has occurred over those three decades, SAP has changed its approach, added capabilities, and simply did what it took to meet customer needs and demands and continue to succeed. For example, companies around the world now realize they must transform their business in several different ways:
To compete in a global market;
To meet customer demands and needs more effectively than the competition;
To innovate more quickly and efficiently than ever before;
To continually develop products and services with high quality as a given; and,
To comply with a new spirit of government regulation. Most important, CEOs believe such transformation should be continual - not one time, but over time, thereby requiring a new degree of flexibility and adaptability for all parts of the enterprise.
Because of this shift in customer needs, SAP changed its