Preview

Topics in Advertising

Satisfactory Essays
Open Document
Open Document
289 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Topics in Advertising
Advertising – S.Y.B.com

Project Topics

Roll Nos | Topic | 1 – 5 | Advertising campaign for Hotel Industry | 6 – 10 | Advertising campaign for Tourism Industry | 11 – 15 | Advertising campaign for Hospital Industry | 16 – 20 | Advertising campaign for Aviation Industry | 21 – 25 | Advertising campaign for Education Industry | 26 – 30 | Advertising campaign for Banking Industry | 31 – 35 | Advertising campaign for Insurance Industry | 36 - 40 | Techniques of visualisation of Advertising | 41 – 45 | Media options for Advertising | 46 – 50 | DAGMAR | 51 – 55 | AIDA formula in Advertising | 56 – 60 | Advertising Agencies in India | 61 – 65 | Career options in Advertising | 66 – 70 | Advertising – Current Issues & Scenario | 71 – 75 | Reality shows and its potential for Advertising | 76 – 80 | Animation and use of IT in Advertising | 81 – 85 | Integrated Marketing Communication | 86 – 90 | Types of Advertising | 91 – 95 | National Readership survey | 96 – 100 | TRPs with a case study | 101 – 105 | Waste in Advertising | 106 – 110 | Advertising and Culture | 111 – 115 | Ethics and Advertising | 116 – 120 | Advertising and Brand Building | 121 – 125 | Film Production House | 126 – 130 | Indoor v/s Outdoor Advertising | 131 – 135 | Public Relations Advertising | 136 – 140 | Emerging Media options for Advertising | 141 – 145 | Media Research Organisations in India | 146 – 150 | Advertising Budget | 151 - 155 | Creativity in Advertising |

Note: The project should be made in ruled journal pages. Every project should contain 25 pages. Every student has to write 5 pages on the topic. Every project must contain first 4 pages as per the format Xerox given to CR. Every project must contain one advertisement prepared by group containing all elements of copy at the end of the project. Students have to prepare their own advertisement without copying any existing advertisement. 10 marks are allotted for theory

You May Also Find These Documents Helpful

  • Better Essays

    Corona Beer Ad Analyze

    • 1255 Words
    • 6 Pages

    What do you imagine when you hear Corona beer? Usually it’s that same image of the commercial taking place on a perfect beach. What would a beer have to with a beach, that’s isolated and pretty much perfect? Corona is selling it’s beer by selling a dream with it; and it’s working.…

    • 1255 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Marketing Plan Clorox

    • 7814 Words
    • 32 Pages

    The Clorox Company’s goal is to provide the most innovative brands to its customers. The following is a marketing plan with the aim to increase its market share in the Disinfecting Wipes category.…

    • 7814 Words
    • 32 Pages
    Powerful Essays
  • Good Essays

    Analyzing an ad is a process of figuring out what the writer of the ad wants you to think of the product they are trying to sell you. Whether it’s the perfect picture of what you may look like when after using the item or a warm feeling created by the images, colors and textures within the ad persuades the reader to buy. How you interpret the advertisement can all depend on what is going on in your life at the time you read it. Let’s say you had an accident that left you with a scar and you see an ad for a cream that diminishes scars and marks. You would definitely consider buying the cream depending on how it is advertised. If they show incredible results, along with things that help it to be more believable (like FDA approval signs, etc.), you would certainly buy it. I have chosen to analyze an ad for baby formula. Depending on the information in the ad, I will describe it’s how believable it is and whether or not I would consider feeding this formula to my own baby.…

    • 978 Words
    • 4 Pages
    Good Essays
  • Good Essays

    O’Neil mention in his article, ‘The Language of Advertising,” advertisers create in consumers a sense of need for products. I think it is not ethical for advertisers to create such a sense when their products are generic and do not differ from those of the competition. It is common that consumers don’t have too much knowledge about the products that they are buying, and they relay on the information that are provided by the company. If the information is not accurate and correct, which mean the advertisers deceive customers to buy things. For example, some gasoline companies claim that their gasoline is more efficient than the other brands’. Not everyone is a chemical engineer, who can check the formula of the gasoline to see if it is more…

    • 951 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Starting off with this reading, I didn't like it. It was just too much negativity against something that we use everyday for the wants and needs of ourselves and others. I do agree however, on the fact that we should buy advertised products rather than those that aren't advertised. I guess you can say its due to the fact that the companies publicly back their products, but I believe if you cannot…

    • 588 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Q1.What is IMC and what are the main drivers of IMC? Explain the various benefits of IMC?…

    • 1665 Words
    • 7 Pages
    Better Essays
  • Best Essays

    PowerAde was presented to the public in 1988 as a fountain beverage by researchers at the Coca-Cola Company. However, it wasn’t until 1992 when it was suggested that the product be released as a ready to drink thirst quencher or better known as a sport drink. This idea was the spark that ignited a competitive sports drink market. Before PowerAde 's launch in 1992, the sports drink market was solely monopolized by Gatorade. Nevertheless, PowerAde extricated itself from Gatorade by adding vitamins B3, B6, and B12, which were said to enhance the metabolism of carbohydrate energy. At this time, PowerAde took 36% of the market share in the Fitness Water category behind Gatorade’s fitness water Propel. Since its introduction in the 1990’s, PowerAde has brusquely catalyzed into the sports drinks industry with the assistance of its parent company Coca-Cola which eventually lead to PowerAde being the official sports drink of the Olympic Games.…

    • 2011 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    “The pervasiveness of contemporary advertising means that almost everywhere we turn, we are bombarded with appeals to buy-mostly under the guise of persuading us that buying will somehow improve our lives.” (Courtland L. Bovée and Williams F. Arens, Page 685). Fundamentally a good advert should attract attention and interest and should provide some control over the manner in which it is read. Advertising has been used to promote goods and services from 1945 to today and controls consumers’ behavior and habits.…

    • 3018 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Evolution of Advertising

    • 408 Words
    • 2 Pages

    Advertisement has changed significantly throughout the years. No longer are ads confined to the usual places like buses, billboards and stadiums. Anywhere your eyes can rest there is an ad. Kalle Lash from excerpted “Hype” said, “everyday an estimated 12 billion display ads are dumped into North Americas collective unconscious”. That being said , it is safe to say that cooperate America has been controlling our purchases more that we liked.…

    • 408 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Both Estēe Lauder and Dermalogica as well as other beauty companies claim to prevent signs of ageing to produce excessive amounts of money every year. As ageing is an inevitable process for everyone, there is a huge market to sell these sorts of products. The beauty industry is so successful as it sells on emotion. Men and women with low self esteem constantly seek out various products in order to gain self confidence and feel accepted in society. Skin care ointments are commonly aimed at middle aged women who are desperately trying to escape the unavoidability of ageing. The advertisement for these ointments are always cleverly placed so that the aimed audience can discover and purchase them.…

    • 1061 Words
    • 5 Pages
    Better Essays
  • Better Essays

    It is one among the most effective promotional strategies utilized by large firms to market their products and launch new products with the motive of promoting multiple product purchases.…

    • 1996 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Forms of Advertising

    • 634 Words
    • 3 Pages

    These days everywhere we look there is some form of advertising, with a company trying to persuade us to purchase their product. These ads are found on billboards, TV ads, magazines, bus stops, pop-ups and even shopping bags with Company logo’s, just to name a few. Out of the ads we see every day about twenty percent of them contain some sort of sexual appeal. The problem is not that advertising is everywhere, rather it is the provocative ads that company’s use to sell their brand. The inappropriate ads are placed not just in places where the company’s target market will be, but also where people, mainly young consumers, cannot avoid them. The children seeing these ads can learn from them things, that can confuses there attitude, about the opposite sex as they mature. It is the company’s choice to use this type of advertising, but it should be my choice to view it or not.…

    • 634 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Social media users weren’t too thrilled with Apple’s video ads for the iPhone 5. Unruly says that ads for Samsung’s S4 attracted eight times more shares than the iPhone 5.…

    • 528 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Advertisements, Essay

    • 252 Words
    • 2 Pages

    Advertisements surround us in our everyday lives, they have become so integrated in our society that there is almost nowhere you can venture without their presence.…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The mass media is a perplexing tool that has been used for many years to create and breed racial, gender and social biases. Presently, the mass media is no longer used to inform citizens about the current events that occur, but to influence them to form an opinion about whatever is deliberately shown to ruffle feathers. The media are key institutions in our society. They affect our culture, our buying habits, and politics. They are affected in turn by changes in our beliefs, taste, interests and behavior.(Biagi 11)…

    • 1021 Words
    • 5 Pages
    Good Essays

Related Topics