Topics in Luxury
Two topics required, to be selected by students:
First one from the following list
. Refining the target: cruises, tourists’ migrations studies for one or several countries.
. Strategy for internationalisation processes by means of airlines, airports and hubs.
. Stock and shares consolidation in the luxury sector (files can be provided if asked for).
. Ethics and CSR in the luxury world.
. The use of advocacy advertising in the luxury world.
. Using exchange rates in the luxury world.
. Brand stretching and luxury: the role of sub and flanker brands.
. Destination luxury: anticipating trends. Hotels and countries choices.
. Washington regulation: from banned raw materials to counterfeit goods. TRIP’s and WTO.
. Brand culture in the luxury world and the diffusion models.
. Luxury and Innovation: using the Hofstede model.
. Vintage, second-hand, customization, tailor made: do this models stick to every country’s needs?
. Conception - Design: Ethno, poly, regio or geo centric positioning ?
. Metastructures and multibrands strategies. Vertical integrations in luxury.
. Luxury crisis and their economic counterparts. Strategic analysis.
. From mass tige to a new skimming strategy. The inner decoration, esthaetic surgery and spas models.
. Evolutions of the distribution chanels : multipriced strategies. The blooming of price- hunters and the move towards hyperluxury.
. From female to male luxury : comparative kinetics in different countries.
. New consumers for luxury : new countries, new behavioral marketing….. Elongating the long tail of the power’s laws.
. CMR and luxury. : from PR to the strictly private web
. Can the Luxury fashion brand store atmosphere be transferred to the Internet ?
. Financial communication in luxury.
. Blooming countries: who might be the winners? Specific and comparative analysis.
. The evolution of the theory of Brand Culture in the luxury world.
. The specific case of the travel and duty free
First one from the following list
. Refining the target: cruises, tourists’ migrations studies for one or several countries.
. Strategy for internationalisation processes by means of airlines, airports and hubs.
. Stock and shares consolidation in the luxury sector (files can be provided if asked for).
. Ethics and CSR in the luxury world.
. The use of advocacy advertising in the luxury world.
. Using exchange rates in the luxury world.
. Brand stretching and luxury: the role of sub and flanker brands.
. Destination luxury: anticipating trends. Hotels and countries choices.
. Washington regulation: from banned raw materials to counterfeit goods. TRIP’s and WTO.
. Brand culture in the luxury world and the diffusion models.
. Luxury and Innovation: using the Hofstede model.
. Vintage, second-hand, customization, tailor made: do this models stick to every country’s needs?
. Conception - Design: Ethno, poly, regio or geo centric positioning ?
. Metastructures and multibrands strategies. Vertical integrations in luxury.
. Luxury crisis and their economic counterparts. Strategic analysis.
. From mass tige to a new skimming strategy. The inner decoration, esthaetic surgery and spas models.
. Evolutions of the distribution chanels : multipriced strategies. The blooming of price- hunters and the move towards hyperluxury.
. From female to male luxury : comparative kinetics in different countries.
. New consumers for luxury : new countries, new behavioral marketing….. Elongating the long tail of the power’s laws.
. CMR and luxury. : from PR to the strictly private web
. Can the Luxury fashion brand store atmosphere be transferred to the Internet ?
. Financial communication in luxury.
. Blooming countries: who might be the winners? Specific and comparative analysis.
. The evolution of the theory of Brand Culture in the luxury world.
. The specific case of the travel and duty free