Total Home Automation
Running Head: HOME AUTOMATION AND TECHNOLOGY
Total Home Automation and Technology, Inc.
John Spicuzza
MNA 4425
Applied Trimester Project
Phase 3
Due Date: April 26, 2005
Submitted Date: April 26, 2005 Abstract Total home automation is evaluated for the merits of establishing a like business in Lee County, Florida. Existing businesses and their abilities were compared to this business plan. The impact of growth in Lee County on this type of business is discussed as well as the wants and needs of new home owners. Technological trends in the home automation sector and how it affects the different markets and customers is assessed. The findings of this paper show that there is a need for a home automation business that would provide a high level of professionalism and quality in Lee County. Studies show the home automation business can be lucrative and profitable in Lee County. Introduction The purpose of this paper is to introduce a marketing plan for a new company providing a service that encompasses total home automation. This segment already exists with a growing need for companies that are able to meet the demands of the customer, primarily the builders and the wants of the homeowners they are trying to appease. The primary aspect of the business that is lacking is a sense of professionalism, quality and reliability. The concept of partnering with a builder, or builders, will become essential in the survival of companies in the field of home automation. The builder, attempting to meet the needs and wants of the new home owner, must have competent and knowledgeable low-voltage companies working with the company through the entire process beginning with the design phase of a project through the move-in phase. What used to be a very narrow segment of the low-voltage wiring sector that focused on home theater and home audio has expanded into pre-wiring for and providing total home automation. Total home automation includes home
Total Home Automation and Technology, Inc.
John Spicuzza
MNA 4425
Applied Trimester Project
Phase 3
Due Date: April 26, 2005
Submitted Date: April 26, 2005 Abstract Total home automation is evaluated for the merits of establishing a like business in Lee County, Florida. Existing businesses and their abilities were compared to this business plan. The impact of growth in Lee County on this type of business is discussed as well as the wants and needs of new home owners. Technological trends in the home automation sector and how it affects the different markets and customers is assessed. The findings of this paper show that there is a need for a home automation business that would provide a high level of professionalism and quality in Lee County. Studies show the home automation business can be lucrative and profitable in Lee County. Introduction The purpose of this paper is to introduce a marketing plan for a new company providing a service that encompasses total home automation. This segment already exists with a growing need for companies that are able to meet the demands of the customer, primarily the builders and the wants of the homeowners they are trying to appease. The primary aspect of the business that is lacking is a sense of professionalism, quality and reliability. The concept of partnering with a builder, or builders, will become essential in the survival of companies in the field of home automation. The builder, attempting to meet the needs and wants of the new home owner, must have competent and knowledgeable low-voltage companies working with the company through the entire process beginning with the design phase of a project through the move-in phase. What used to be a very narrow segment of the low-voltage wiring sector that focused on home theater and home audio has expanded into pre-wiring for and providing total home automation. Total home automation includes home
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