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Total Quality Management

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Total Quality Management
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Quality has been defined by many authors .Some definitions are * Fitness for use –Joseph .M. Juran * Compliances with specific requirement –Philip .B. Crosby * Function of continuous improvement by reducing variability of desired output – Edward Deming * The totality of characteristics of an entity that bear upon its ability to satisfy the stated & unstated needs of the customer - ISO 8402 * Quality is perceived by customers ,based on his actual experience of a product (service) measured against need stated/implied , conscious or merely sensed , technically operational or entirely sunbjective and always represents a moving target in a competitive market. * Armand Feigenbaum

Quality = P/E
P= performance or result , E = Customer expectation
When P>1 , customer is delighted
When P = 1 , it’s the ideal satge.

The Multiple Dimensions of Quality

Eight dimension or categories of quality can be identified as a framework for analysis.

1. Performance : It refers to the primary operatingg characteristics of a product. The connection between quality and performance is equally dependent on circumstances. The performance differences are perceived as quality difference depend on individual preferences , or with the immediate interest of the users.Eg: A branded cosmetic product , some evaluated with its ease of smudging,some for more sensitive skin,some for comfort, luminance of a lamps, speed of connectivity of internet. 2. Features : It is those secondary character that supplement the products basic functioning .Eg: Free drinking on a flight, auto tuner in T.V, tubeless tyres, intelligent wiper in car 3. Reliability : Reliability reflects the probability of a products manufacturing or failure with in a specific period of time.It can also be defined as meeting customer specifications with allowed variability from the mean. Tolerance stack results due to combination of variability of component

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