Due Date: December 11th, 2012
Contents
1. Introduction 3 2. Overview of Tourism Industry Development History 3 3. Recent Development 4 4. Demand 6
4.1 External demand (inbound tourism) 6
4.2 Domestic travelers (local leisure) 8
4.3 Price elasticity of demand 10 5. Tourism Resources 10
5.1 Five Major Regions 11
5.2 Festival-Based and Event-Based Tours 13 6. Supply 14
6.1 Package tour 14
6.2 Transportation 16
6.3 Accommodation & Hotel Industry 16
6.4 Government policies (Tourism Bureau) 17
6.5 Concerns in supply-side issues of tourism 17 7. Tourism as an Emerging Industry in Taiwan 18
7.1 Introduction of Taiwan’s tourism policy towards tourists from mainland China 21 8. Ecotourism in Taiwan 22 9. Social and Economic Impacts 23 10. Conclusion 24
1. Introduction
Taiwan is the only East Asian island that is crossed by the Tropic of Cancer. Geographically, it is located at the point where the Asian continent meets the infinite Pacific Ocean, bringing it lots of unique natural landscapes as well as various kinds of plant and animal species, which brings Taiwan abundant opportunities to cultivate a prosperous tourism industry.
Put in more detailed, Taiwan possesses many types of outstanding natural scenery such as the amazing Ali Mountain and Jade Mountain. Culturally, tourists can get the chance to know about the true traditional Chinese culture, especially during the tour of the well-known National Palace Museum which is one of the most famous museums in the world. Taiwan also has one of the world’s tallest buildings, Taipei 101. Moreover, famous for the bustling night-markets, Taiwan is also a nice destination to taste different kinds of delicious food while travelling. Actually, abundant in various tourism resources, it is now developing theme –based or festival- oriented tourism such as ecological travel like bird watching and theme travel like festival tourism.
Therefore, although recently Taiwan’s economic
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