Toyota Supply Chain
Introduction
Toyota Motor Corporation is a well-established global company, and has been praised for its innovativeness, quality, and efficiency. We chose to research Toyota based on previous knowledge some of our group members have on the company. We feel Toyota was a wise choice because they are leaders in their field both regarding the automobiles they produce, but also the way their supply chain works. In this paper some of the things we will discuss is Toyota’s purpose and vision statement, explain their strengths and weaknesses, look at their distribution strategy and operations as well as the opportunities and threats coming from the outside environment.
Toyota Motor Company is one of the most successful car companies worldwide. It is a company that thrives on innovation, quality, and autonomy, and still practices the values that were put in place when the company was founded in Japan in 1937. Toyota’s purpose statement is, “To attract and attain high-valued products and services and the most satisfying ownership experience in America” (citation). They also have a mission statement, which the company refers to as their vision statement. This reads, “To be the most successful and respected car company in America”. Toyota commits itself to safety, as well as providing customers with a vehicle that is reliable and affordable. They are focused on making customers happy and retaining their business.
In March 2011, Toyota unveiled a new business strategy to focus more on its hybrid vehicles. Along with this new business strategy, they decided to refrain from using the more aggressive strategy from previous years. Toyota chose to change their business focus to hybrid vehicles because of the growing environmental awareness in the automobile industry. By 2015, the company plans on having a total of 10 models of hybrid vehicles, including pure electric and plug-in.
Focusing on environmental awareness can be a strength for Toyota. This would give the
Toyota Motor Corporation is a well-established global company, and has been praised for its innovativeness, quality, and efficiency. We chose to research Toyota based on previous knowledge some of our group members have on the company. We feel Toyota was a wise choice because they are leaders in their field both regarding the automobiles they produce, but also the way their supply chain works. In this paper some of the things we will discuss is Toyota’s purpose and vision statement, explain their strengths and weaknesses, look at their distribution strategy and operations as well as the opportunities and threats coming from the outside environment.
Toyota Motor Company is one of the most successful car companies worldwide. It is a company that thrives on innovation, quality, and autonomy, and still practices the values that were put in place when the company was founded in Japan in 1937. Toyota’s purpose statement is, “To attract and attain high-valued products and services and the most satisfying ownership experience in America” (citation). They also have a mission statement, which the company refers to as their vision statement. This reads, “To be the most successful and respected car company in America”. Toyota commits itself to safety, as well as providing customers with a vehicle that is reliable and affordable. They are focused on making customers happy and retaining their business.
In March 2011, Toyota unveiled a new business strategy to focus more on its hybrid vehicles. Along with this new business strategy, they decided to refrain from using the more aggressive strategy from previous years. Toyota chose to change their business focus to hybrid vehicles because of the growing environmental awareness in the automobile industry. By 2015, the company plans on having a total of 10 models of hybrid vehicles, including pure electric and plug-in.
Focusing on environmental awareness can be a strength for Toyota. This would give the
Cited: Adomanis, M. (2013, July 30). Demographics update: In 2013 russia is on track for modest natural population growth Applying the principles of the Toyota Production System. (2013). Logistics & Transport Focus, 15 (4), 52-53. Broder, J. (2010, April 01). U.s. issues limits on greenhouse gas emissions from cars. New York Times Internal Revenue Service, (2013). Plug-in electric drive vehicle credit (irc 30d). Retrieved from website:http://www.irs.gov/Businesses/Plug-In-Electric-Vehicle-Credit-(IRC-30-and-IRC-30D) Jurevicius, O. (2013, Feburary 25). Swot analysis of toyota. Retrieved from http://www.strategicmanagementinsight.com/swot-analyses/toyota-swot-analysis.html Ludwig, Christopher. "Toyota’s Total Supply Chain Vision." Automotive Logistics. N.p., 01 July 2013. Web. 31 Oct. 2013. . Strieter, J