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Toyota V.S Ford

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Toyota V.S Ford
MGMT 341

Toyota Motor Corporation
Vs.
Ford Motor Corporation
(Past to Present)
THE GBAS MODEL
Prepared for: Dr. Reed Nelson
Prepared by: Jeremie J. Martin

SOUTHERN ILLINOIS UNIVERSITY
CARBONDALE
SPRING 2011
Introduction
This paper will be structured to focus on two of the leading automobile manufacturers in the industry to date. Toyota is the number one automobile manufacturer in terms of production and sales. Toyota is a foreign vehicle manufacturer located out of Japan founded in 1937. Ford is the second largest vehicle manufacturer in the United States and fifth largest worldwide. Ford was the eighth ranked overall vehicle manufacturer on the 2010 Fortune 500 list. Ford is known for producing the “Model T” in 1908 which will forever be known as the first affordable automobile in the United States.
Each company will be introduced and described separately. After providing substantial information about each organization, a comparison will follow to highlight the differences between the two. This comparison is imperative for the GBAS model. I will also make an assessment of the four facts or organization life, fit, trade-offs, opposites and if the elements come in packages.
Toyota Motor Corporation
Toyota Motor Corporation is a foreign vehicle manufacturer based in Aichi, Japan. Toyota Motor Corporation came to the forefront in 1937; (TMC) is a variation of what originally used to be Toyota industries. Kiichiro Toyoda always envisioned creating a multinational automobile manufacturer and his dreams came to fruition three years earlier, when still with Toyota Industries, they created their first product which was the “Type A” engine and in 1936 came their first vehicle the “Toyota AA”. Today Toyota Motor Corporation group companies include Scion, Lexus, Daihatsu and Hino Motors
Toyota stepped into the national spotlight in the 1980’s when people started to realize that there was something different about their vehicle. What stood out most was the


Bibliography: Liker, Jeffrey K. The Toyota Way: 14 Management Principles from the World 's Greatest Manufacturer. New York: McGraw-Hill, 2004. Print. Liker, Jeffrey K., and David Meier. Toyota Talent: Developing Your People the Toyota Way. New York: McGraw-Hill, 2007. Print Meyer, Stephen. The Five Dollar Day: Labor Management and Social Control in the Ford Motor Company, 1908-1921. Albany: State University of New York, 1981. Print. Ford, Henry, and Samuel Crowther. Today and Tomorrow,. Garden City, NY: Doubleday, Page &, 1926. Print. Starkey, Ken, and Alan McKinlay. Strategy and the Human Resource: Ford and the Search for Competitive Advantage. Oxford: Blackwell Business, 1993. Print. "Toyota." Wikipedia, the Free Encyclopedia. Web. 22 Apr. 2011. <http://en.wikipedia.org/wiki/Toyota>. "What Is Fordism? Definition and Meaning, Business Dictionary." BusinessDictionary.com - Online Business Dictionary. Web. 22 Apr. 2011. <http://www.businessdictionary.com/definition/Fordism.html>. "Assembly Line." Wikipedia, the Free Encyclopedia. Web. 22 Apr. 2011. <http://en.wikipedia.org/wiki/Assembly_line>. Amadeo, Kimberly. "Auto Bailout - The Big 3 Bailout - Government Bailout of Auto Industry." US Economy and Business - US Economic Indicators - US Economic News. 31 Dec. 2009. Web. 22 Apr. 2011. <http://useconomy.about.com/od/criticalssues/a/auto_bailout.htm>.
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