Swot of Gm
SWOT Analysis of General Motors
Darien Connor
MG352
10/03/2010
General Motors can trace it’s begins to 1908 the world largest automaker employing over 200K people in 157 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM 's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. (About GM: General Motors Company, Company Profile , 2010) In this paper I will provide an analysis about General Motors (G.M.’s) strengths, weaknesses, opportunities, threats (S.W.O.T) and a brief history.
General Motors was founded on September 16, 1908 in Flint, Michigan as a holding company for Buick by William C. Durant. Mr. Durant is considered as one of the leading pioneers in the American automobile industry and is credited with the creation the system of multi-brand holding companies with different lines of cars. Both Durant and Ford saw the potential in automobiles while Ford followed the course of the basic Model T, and had said "Any customer can have a car painted any color that he wants so long as it is black.” (Henry Ford, 1922) Durant sought to provide vehicles for various incomes and tastes.
Durant created General Motors based off the ideal of building a car for every taste and income. This made General Motors the biggest company in the automotive industry which led in global sale for “77 consecutive years (1931 to 2008), longer than any other automaker.” (Strott, 2009) In 2008 General Motors sold 8.35 million cars and trucks globally with 22% of sale in the United States and 12% in China. General Motors created a concept known as the ladder of success where all their brands did not complete with each other from lowest to highest priced Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac. Buyers could be kept in
Darien Connor
MG352
10/03/2010
General Motors can trace it’s begins to 1908 the world largest automaker employing over 200K people in 157 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM 's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. (About GM: General Motors Company, Company Profile , 2010) In this paper I will provide an analysis about General Motors (G.M.’s) strengths, weaknesses, opportunities, threats (S.W.O.T) and a brief history.
General Motors was founded on September 16, 1908 in Flint, Michigan as a holding company for Buick by William C. Durant. Mr. Durant is considered as one of the leading pioneers in the American automobile industry and is credited with the creation the system of multi-brand holding companies with different lines of cars. Both Durant and Ford saw the potential in automobiles while Ford followed the course of the basic Model T, and had said "Any customer can have a car painted any color that he wants so long as it is black.” (Henry Ford, 1922) Durant sought to provide vehicles for various incomes and tastes.
Durant created General Motors based off the ideal of building a car for every taste and income. This made General Motors the biggest company in the automotive industry which led in global sale for “77 consecutive years (1931 to 2008), longer than any other automaker.” (Strott, 2009) In 2008 General Motors sold 8.35 million cars and trucks globally with 22% of sale in the United States and 12% in China. General Motors created a concept known as the ladder of success where all their brands did not complete with each other from lowest to highest priced Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac. Buyers could be kept in
Bibliography: About GM: General Motors Company, Company Profile . (2010). Retrieved September 16, 2010, from General Motors Company: http://www.gm.com/corporate/about/company.jsp Carl H. Tong, A. C. (2006, May 6). Difficult road ahead for GM to recapture reputation. Retrieved September 22, 2010, from Roanoke.com: http://www.roanoke.com/editorials/letters/wb/63895 Henry Ford, S. C. (1922). My Life and Work. Garden City, New york: Garden City Pubishing Company,Inc. Kuhnenn, T. (2009, May 31). Government Motors: U.S. will own 605 of G.M. Retrieved October 1, 2010, from The Huffington Post: http://www.huffingtonpost.com/2009/05/31/government-motors-us-will_n_209578.html# Sorkin, A. R. (2008, November 17). A Bridge Loan? U.S. Should Guide G.M. in a Chapter 11 . Retrieved September 26, 2010, from The New York Times: http://www.nytimes.com/2008/11/18/business/economy/18sorkin.html?_r=1 Statements & Releases: Obama Administration Auto Restructuring Initiative. (2009, March 30). Retrieved September 27, 2010, from The White House: http://www.whitehouse.gov/the_press_office/Fact-Sheet-on-Obama-Administration-Auto-Restructuring-Initiative-for-General-Motors/ Strott, E. (2009, January 19). MSN Money. Retrieved September 19, 2010, from MSN: http://articles.moneycentral.msn.com/Investing/Dispatch/Toyota-takes-sales-crown-from-GM.aspx Who We Are:United Auto Workers (UAW). (2010). Retrieved September 26, 2010, from United Auto Workers (UAW) web site: http://www.uaw.org/node/39