Preview

Tqm of Honda

Powerful Essays
Open Document
Open Document
1710 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tqm of Honda
HONDA

Introduction

In a fast-changing world and in a turbulent automotive industry in particular, Honda seeks to remain compact and efficient. With PQM Honda has introduced a company approach that is based on systematic methods and which aims to achieve excellent results through a focus on customers, continual quality improvement, and participation by everybody. Honda’s goal is to improve the feasibility and to strengthen the presence of Honda in the world automotive market.

The Honda story begins in 1948 when they began by producing an auxiliary engine equipped bicycle. From those humble beginnings Honda has grown to become one of the world’s automotive giants rivalled only by Toyota in terms of global profitability. I visited their local showroom as part of research for this assignment to see if I could discover the secret of their success. A tall order it must be admitted but having already had experience of the management approaches of Ford, Toyota it was the differences in approach that might be interesting.

KAIZEN

* Since 2000, Honda has cut manpower requirements and utility costs by one-third and one-fourth respectively. It made these gains through the introduction of lighter, more versatile manufacturing equipment along with new labor-saving processes including expanded usage of modules.

* Welding costs, for instance, were cut in half by adopting "flexible" welding jigs and general-use pallets. They have developed jigs that were not dedicated to specific models. Honda have also installed common transport processes employing generaluse pallets and, to the extent possible, standardized body specifications between models.

* Spot welding speed was doubled by switching to electric-driven robots and by adopting a new server gun welder. Developed and produced by Honda Engineering Co., the new welder contributes to 46-second tact, 20 percent faster than before.

* Bodies "in process" and energy consumption in paint shops were slashed 25 percent

You May Also Find These Documents Helpful

  • Powerful Essays

    Case Study

    • 580 Words
    • 3 Pages

    Contract manufacturers can provide the benefit of lower total costs resulting from economies of scale.…

    • 580 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    Tata Motor

    • 1142 Words
    • 5 Pages

    First of all, a successful firm in global motor vehicle industry should securing a cost advantage, use lower-cost inputs and hold minimal assets, use low-cost distribution channels and improving supply chain efficiency. Such as Tata Motor Company, their independent research, development and production of new car “Nano”, which had low-price. Therefore, the company’s managers need to consider how to reduce materials handling and shipping costs to improve the revenues of low-priced Nano.…

    • 1142 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Industrial

    • 270 Words
    • 2 Pages

    The new machinery and equipment helped cut labor cost and make factory production more efficient.…

    • 270 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mission-driven Supplier Management: Ducati has the fortune of being proximate to the Emelian District of engineering talent. This district is comprised of a large number of component suppliers who possess profound levels of expertise in the kinds of technology Ducati exploited for its motorcycles. The interdependent relationships in that district led to joint activities that improved technical innovation. Ducati then developed supplier relationships with their mission of quality and high-performance in mind. Ducati reduced the number of suppliers from 200 to 130 and with the exception of a few key suppliers, formed short-term contracts with their component suppliers to keep them hungry and competitive for the firm’s business. As a result, in a few short years from 1996 to 2000, Ducati’s reputation shifted from being one of mediocre reliability to one of high quality.…

    • 1523 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    The report sent Boston Consulting Group's (BCG) to Honda Motor Co. management discusses the organizational planning, learning, and strategy necessary for success in business. Real success comes mainly from the superior and innovative products. Although the British automobile industry did come up with a superior product, they failed in the market because they did not understand how superior their products were, leading to uncertainty…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Motorcycle and Honda

    • 575 Words
    • 3 Pages

    Honda had showed a great way to invest in the Indian market as in they choose to generate a new model in vehicle aspect. During that time, Honda arrived at the right time because the country is under low vehicle-penetration rate and the country expects vehicle production will increase by 9% annually to 2011. Before Honda starts its business over the country, they choose Hero as their business partner because Honda realised the potential by finding synergies between the two firms which is Honda and Hero. Both combine as a partnership and invented a motorcycle. Other than that, Honda utilise the experience and market knowledge to understand the country needs and produce according to their demand because selling motorcycle in India is extremely profitable business. After succeed two-wheeler motor vehicle manufacturer in the world, Honda continue to take opportunity to establish another Honda giant, Honda Siel Cars India Ltd (HSCL). Then they enrich Indian users lifestyle by forming Honda R&D (India) (HRID) Pty Ltd. Thus, Honda had adapted the country’s lifestyle which helps them to achieve the demand of people in India.…

    • 575 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Honda case

    • 640 Words
    • 2 Pages

    Honda faced many obstacles in its early days. In 1950 it was almost driven into extinction. However, the company always made a breakthrough with its new technology developments. In order to prevent such threat of extinction from happening again, Fujisawa, Honda’s partner, strongly encouraged the company to always stay on top with its technology and keep lower price to compete with so many competitors in Japan as well as the U.S.…

    • 640 Words
    • 2 Pages
    Good Essays
  • Good Essays

    According to the Honda’s export strategy of “Honda and U.S. – Japan Automotive Trade”(1997), it is clearly that Honda focuses on regional markets which contributes to developing more sales, strong research and better development. And their strategy of manufacturing the products where or near to where they are sold is the result of their being local strategy. Additionally, focus on local market benefits not only Honda but also the local government. Taking the US market as an example, on one hand, “Honda’s commitment to global trade and the positive benefits that result for U.S. jobs, suppliers, consumers and exports.” On the other hand, when the government benefits from Honda, it is easier for Honda to develop in the future. The other one is that Honda always emphasizes the competition of globalization. And during the intense competition, finding reliable suppliers to ensure and advance the quality of production is very important. Being globalization is the corollary goal if one company wants to make more benefit. And reliable suppliers are of great significance for company. This is the foundation of being on time as well as having good quality. Furthermore, Honda’s suppliers are able to be involved in the development process to give suggestion and have negotiation with Honda. In this way, Honda has access to know how to make it better and faster.…

    • 1331 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Mercedes Benz AAV Case

    • 368 Words
    • 2 Pages

    Streamlined the core business, reduced parts and system complexity, and established simultaneous engineering programs with suppliers…

    • 368 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Honda concentrated on establishing and then expanding its assembly operations, while carefully probing the capabilities of domestic suppliers. Honda has established new auto manufacturing facilities in Mexico and increased exports to Central and South America . Suppliers in the car industry have very little power. In fact quite the opposite is true they are at the mercy of the manufacturer. The importance of avoiding suppliers that fix their own terms because they are the only supplier of the produce. Honda Motors has addressed this situation in rather interesting way. Honda does not have long term relationship with its suppliers. Honda does not organise its own suppliers association as most Japanese firms normally do. Interestingly Honda has investments in its suppliers and at times will directly intervene with internal activities, such as purchasing the raw materials. Its relationship with suppliers is clearly different from the traditional.…

    • 965 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Honda B Analysis

    • 1365 Words
    • 5 Pages

    Honda Motor Co. founded by a hardworking yet exploiting and known figure called Soichiro Honda post WWII. It is a story of a company that started from scratch with no significant scientific nor management bases. Despite the small start, luck and opportunity together with hard work and perseverance led to one of the most successful business journeys in the world and for the purposes of this paper the US in particular.…

    • 1365 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Spot Welding Essay

    • 702 Words
    • 3 Pages

    When I think of welding the first place I think of is John Deere. Now with all of the technology that we have it will not be long before it is the only thing making items. Welding producers have been working to create robotic welding software to work on their own. As people continue to create these robots they are using more flexible systems to create a larger quality of products to make. Most of the welding jobs are beginning to be take over with robotics; while all of the floor workers are used to putting their welding skills to the test they have transferred to automatic industrial welding robotics. While spot welding is a huge step in welding, these welds may not be as precise when put into human hands. The automatic machines have been developed to have extreme precise spot welds to help strengthen the weld. This is possible due to the extreme about of analog and digital signals; since these are so precise…

    • 702 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    What Is Critical Thinking?

    • 2508 Words
    • 11 Pages

    CRITICAL THINKING: AN EXTENDED DEFINITION Petress, Ken < http://www.findarticles.com/p/articles/mi_qa3673/is_200404/ai_n9345203> Critical thinking is a pervasive academic literature term that is seldom clearly or comprehensively defined. The definitions that are available in various sources are quite disparate and are often narrowly field dependent. "Definitions tend to so broad they are not always helpful in the sense of defining a concrete entity.…

    • 2508 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    The case describes Honda’s move into the US motorcycle market in the 1960's. Honda's strategy was directed towards high volumes per model, providing high productivity, and low costs. Honda succeeded in the US by introducing a new product (small motorcycles, 50cc) that expanded the motorcycle market in the US through price generic competitive strategy. Honda was prepared with capacity, capital and technical capability to enter the US market.…

    • 609 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Industrial Dispute

    • 1316 Words
    • 6 Pages

    We would like to acknowledge the advice and guidance Ms. Preeti Bajaj, our lecturer of “Human Resource Management”, for her encouragement and patience throughout the duration of this project.…

    • 1316 Words
    • 6 Pages
    Powerful Essays