Trade Union and Coca-cola
MM04
International Marketing
Assignment – I
Assignment Code: 2013MM04B1 Last Date of Submission: 15th October 2013 Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
1. Distinguish between the ethnocentric and polycentric approach to international Marketing? Under what circumstances is the polycentric strategy a preferred approach for International Marketers? Give examples to support your answer
2. Discuss the critical cross cultural challenges encountered by international marketing Managers? Discuss how these challenges can be addressed by multinational firms?
3. Explain why the Uruguay round of GATT is one of the most prominent rounds of trade negotiations? After WTO replaced GATT - What are the pivotal issues related to Emerging economies which WTO needs to address immediately?
4. Explain the difference between the Theories of Absolute Advantage and Comparative Advantage related to foreign trade? Briefly describe the concept of the Factor Endowment Theory of Foreign Trade? Do you perceive that the assumptions of these trade theories are realistic?
Section-B
Case Study: Global Environmental Scanning
Google's Problems in China
Google was founded by Larry Page (Page) and Sergey Brin (Brin), who were students at Stanford University, California, USA. While at Stanford, Page logged on to the World Wide Web, looking for a topic for his doctoral thesis. He decided to work on the link structure of the Web. He found that though links from one page to the other could be followed easily, it was important to keep track of the back-links as well. He started working on back links and called his project 'Back Rub.' Brin joined Page in working on Back Rub. Together, they created a ranking
International Marketing
Assignment – I
Assignment Code: 2013MM04B1 Last Date of Submission: 15th October 2013 Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
1. Distinguish between the ethnocentric and polycentric approach to international Marketing? Under what circumstances is the polycentric strategy a preferred approach for International Marketers? Give examples to support your answer
2. Discuss the critical cross cultural challenges encountered by international marketing Managers? Discuss how these challenges can be addressed by multinational firms?
3. Explain why the Uruguay round of GATT is one of the most prominent rounds of trade negotiations? After WTO replaced GATT - What are the pivotal issues related to Emerging economies which WTO needs to address immediately?
4. Explain the difference between the Theories of Absolute Advantage and Comparative Advantage related to foreign trade? Briefly describe the concept of the Factor Endowment Theory of Foreign Trade? Do you perceive that the assumptions of these trade theories are realistic?
Section-B
Case Study: Global Environmental Scanning
Google's Problems in China
Google was founded by Larry Page (Page) and Sergey Brin (Brin), who were students at Stanford University, California, USA. While at Stanford, Page logged on to the World Wide Web, looking for a topic for his doctoral thesis. He decided to work on the link structure of the Web. He found that though links from one page to the other could be followed easily, it was important to keep track of the back-links as well. He started working on back links and called his project 'Back Rub.' Brin joined Page in working on Back Rub. Together, they created a ranking