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1. INTRODUCTION

“A promise is promise and I kept my promise”- this is the historical statement which Mr. RATAN TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march 2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment).
2. TATA GROUP OF COMPANIES
The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries.
Every Tata company or enterprise operates independently. Each of these companies has its own board of directors and shareholders, to whom it is answerable. There are 31 publicly listed Tata enterprises and they have a combined market capitalization of about $80.61 billion (as on July 12, 2012), and a shareholder base of 3.6 million. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.
Founded by Jamsetji Tata in 1868, Tata’s early years were inspired by the spirit of nationalism. Tata Industries was set up by Tata Sons in 1945 as a managing agency for the businesses it promoted. Following the abolition of the managing agency system, Tata Industries ' mandate was recast, in the early 1980s, to promote Tata 's entry into new and high-tech businesses.
Tata Industries has initiated and promoted Tata ventures in several sectors, including control systems, information technology, financial services, auto components, advanced materials, telecom hardware, airlines and telecommunication services. In more recent times, its pioneering spirit has been



References: 6. Jump up^ Bhaktavatsala Rao, C. (1993-02-20). "Structural Configurations and Strategic Investments: Indian Automobile Industry". Economic and Political Weekly (Mumbai, India: Sameeksha Trust) 28 (8/9): M29. 14. Jump up^ Tony Lewin (27 March 2008). "Classic names are part of Tata deal". Crain Communications work=Automotive News. Retrieved 18 May 2008. 25. Jump up^ Mike Rutherford (29 March 2008). "Mike Rutherford ponders Tata 's takeover of Land Rover and Jaguar". The Daily Telegraph (Telegraph Media Group). Retrieved 30 July 2008.

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