(a)
Compare and contrast the challenges experienced in fulfilling customer requirements in Trans-European Plastics and New Supply Chain strategies at old
M&S
(20 marks)
(b) Discuss possible solutions with regards to analysis of performance factors such as cost, quality, speed, dependability and flexibility and ‘order winners and qualifiers’.
(30 marks)
4. (a) elaborate on the following:
Trans-European Plastics: Issues with dependability, distribution issues, storage space, implications for inventory management after warehouse expansion
Product range is 500+ with requirement to produce MTS. Fluctuations in demand lead to stockouts - ( no customer fulfilment) to excess stock. Reorder levels are historic, backlog of items, difficult to cope with seasonal fluctuations, poor demand profiling.
‘M&S’: women aged 35-55 were not being served well with the products. Lengthy supply chain procedures, excessive stock 9-12 months earlier than requirement, no demand profiling, competitors- fast fashion, low pricing, good quality. Customer fulfilment strategies need discussing with theory.
(20 marks)
(b) explain briefly each point
Performance factors
Cost
TEP low Quality
High
Speed
One week lead time
Dependability
Delivery should be received in a week
Not changing from the core 500
500+
Stock should be available at all times in store Fast fashion range- changing
Not currently possible
Not currently possible
Order winners
Availability, price
Order qualifier
Operation priority
flexibility inventory management, capacity Availability, quality- depending upon range price
Speed of response to customer requirement, customer profiling, supply chain design
Innovative products
Wide range of products Ability to change timing or quantity
M&S
Depending upon range, however cost to be kept low
Depending upon range: value for moneyfashion goods
Fast fashion for certain ranges
4 ranges@ 40-50