Company chairman Dang Le Nguyen Vu in 2012.
The group, established in 1996 in Buôn Ma Thuột, Đắk Lắk Province,[2] is composed of six members: Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee CompanyJSC, Trung Nguyen Coffee LLC, G7 Commercial Services Company, Đặng Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and G7 Ministop Joint Venture Company. Its chairman and CEO is Đặng Lê Nguyên Vũ, who is regarded as Vietnam's Coffee King.[3]
Company chairman Dang Le Nguyen Vu in 2012.
The group, established in 1996 in Buôn Ma Thuột, Đắk Lắk Province,[2] is composed of six members: Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee CompanyJSC, Trung Nguyen Coffee LLC, G7 Commercial Services Company, Đặng Lê Tourism CompanI. Milestones
1996: Đặng Lê Nguyên Vũ founded Trung Nguyên in Buôn Ma Thuột city – Vietnam’s coffee capital.[4]
1998: Opened the first coffee shop in Hồ Chí Minh city.
2001: Being presented at all domestic provinces, successfully franchising in Japan, Thailand, Cambodia...
2003: Launched G7 instant coffee.
2006: Developing G7 Mart, being selected to serve at APEC 2006, starting “Coffee sanctuary” project in Buôn Ma Thuột.
2008: Established office in Singapore.
2010: Trung Nguyên coffee products were exported to over 60 countries around the world, especially the U.S, Canada, Russia, England, Germany, Japan, China, ASEAN, etc.
2012: Trung Nguyên Coffee was the favourite coffee brand in Việt Nam.
II. Products
Weasel kopi luwak high-class coffee
Legendee simulated kopi luwak coffee
Fresh coffee
G7 instant coffee: G7 3in1, G7 2in1, G7 Strong X2, Pure Black, Cappuccino, Passiona, White Coffee.
Roasted and ground coffee: Filter Coffee (1,2,3,4,5),