Tutorial2 week 3
T2 week 3: (W/c 3rd Feb) Library Workshop – Business Intelligence Sources (sometimes called practitioner resources)
Student brief
PREPARATION: Think about the type of data you will need for your proposal. Complete section A. Look back over the Meeting the Management Challenge Library Lecture PowerPoint slides.
CONTENT: We will build on last year’s library work and take this to a higher level for your Methods of Enquiry proposal data needs, AND ALSO preparing you better for your final year projects.
Research Question for this session
Gender and Age : Investigate sources of data related to age and gender diversity in the UK:
A
Keywords and search terms
B
Financial / company
1. Using the FAME database find out how female directors are there in UK companies?
1,584,113 current female directors.
2. How many of them are based in the Bristol area?
22,796.
C
Marketing / advertising
1. Using the Womenswear report on the Mintel database, identify what are the differences between men and women in relation to price and quality?
Quality is more important to women while men are split over quality and price. Found in the Issues in the Market section of the report.
2. Using the same section of that report: in terms of age range, what female age range is considered the main clothes shopper group?
16 – 24
Marketing students
Use the WARC database’s data section to build an Excel table which gives the media costs of advertising to women in the UK.
HRM students
Using the IDS Pay & Reward database, find the feature article on gender imbalance from February 2012. What was the % gap in the hourly earnings between men and women in 2011?
14.8%.
D
Newspapers
Using the Nexis database, find information about the gender pay gap in architecture. What pay range do 27% of women architects earn?
£27-32,000 a year
E
Demographic
Using the Passport database find out:
How many women in the UK are aged 25 – 29 in 2012 –
6327.8
Can you work out how to
Student brief
PREPARATION: Think about the type of data you will need for your proposal. Complete section A. Look back over the Meeting the Management Challenge Library Lecture PowerPoint slides.
CONTENT: We will build on last year’s library work and take this to a higher level for your Methods of Enquiry proposal data needs, AND ALSO preparing you better for your final year projects.
Research Question for this session
Gender and Age : Investigate sources of data related to age and gender diversity in the UK:
A
Keywords and search terms
B
Financial / company
1. Using the FAME database find out how female directors are there in UK companies?
1,584,113 current female directors.
2. How many of them are based in the Bristol area?
22,796.
C
Marketing / advertising
1. Using the Womenswear report on the Mintel database, identify what are the differences between men and women in relation to price and quality?
Quality is more important to women while men are split over quality and price. Found in the Issues in the Market section of the report.
2. Using the same section of that report: in terms of age range, what female age range is considered the main clothes shopper group?
16 – 24
Marketing students
Use the WARC database’s data section to build an Excel table which gives the media costs of advertising to women in the UK.
HRM students
Using the IDS Pay & Reward database, find the feature article on gender imbalance from February 2012. What was the % gap in the hourly earnings between men and women in 2011?
14.8%.
D
Newspapers
Using the Nexis database, find information about the gender pay gap in architecture. What pay range do 27% of women architects earn?
£27-32,000 a year
E
Demographic
Using the Passport database find out:
How many women in the UK are aged 25 – 29 in 2012 –
6327.8
Can you work out how to