Two Different Types Of Shoppers Essay

Having a mom that constantly drags me to the grocery store with her at least four times a week for "bonding time" has allowed me to observe the different types of shoppers at my local grocery store. Usually, I end up buying Starbucks inside and sit observing the different ways people behave while shopping. It is quite interesting watching the way people walk down the isles and how they portray themselves. My observations have allowed me to distinguish three different types of shoppers that definitely caught my eye: the bargain shopper, impulse shopper, and the multitasker. No matter what, you will always find the bargain shopper hunting for a discount. These types of shoppers enjoy the thrill of receiving a discount or finding items on sale in the store. They usually prepare for hours before actually going to the store by cutting coupons out of magazines and searching for discount codes online to save as much as they can. You will never find this type of shopper paying full price for anything. This shopper comes into the store with a bag full of coupons and keeps a calculator handy at all times. Throughout the shoppers time in the store, they are constantly going up and down the isles in an orderly manner knowing exactly where everything is and how much everything costs. If any price does not match what
The impulse shopper usually comes in the store clueless about what they actually want to buy and end up wandering around the store. They usually have a confused look on their face, but are calm wandering from isle to isle. Since they have no list or prepared for what they want to buy, they slowly stroll down each isle looking up and down the shelves. From time to time, they'll throw an item or too in the cart without any hesitation. Even though this shopper may not know what they are looking for, they always end up with a filled cart and spending whatever it costs to get what they