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Two Stage Gate Process: Robert G. Cooper

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Two Stage Gate Process: Robert G. Cooper
2.6.2 Stage gate process - Robert G. Cooper
Stage-Gate methodologies are recognised and widely embraced by many companies around the world as it acts as a method of restoring order to disorganised processes of product innovation. “The Stage-Gate process is described as both a conceptual and operational model for moving a new product from idea to launch” (2010). It improves efficiency and effectiveness of a NPD by integrating discipline into the process with a predetermined set of stages.
The Stage-Gate process consists of a series of stages where specific activities are carried out. The stages are complemented by gates where interim achievements are evaluated. The development work is carried out in each stage and the specific activity being
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A crucial factor in bring about integration is visibility as it keeps everyone focused of what must be done and why.
Pugh’s Total Design Activity Model consists of four parts. Design core is the first stage with six stages; user needs, product specification, concept design, detailed design, manufacture and sales. Figure 5 depicts the six phases of design core. To account for changes to the objectives for the product, iterations must occur between phases during the period of design.
The second stage of the Total Design Activity Model is the product design specification (PDS). This envelops the design core and contains the main specification elements to design, manufacture and sell the product. The PDS form lines that radiate from and surround the core phases, these PDS are relevant to the particular product’s

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