ULMS766 Marketing Management Handbook 2014 1 
MANAGEMENT SCHOOL
Learning to Make a Difference
MODULE HANDBOOK
Module Code: ULMS766
Marketing Management
Semester 1
2014/2015
Instant Feedback Facility (IFF)
We want to hear from our students. If you have any comment or suggestion on any aspect of this module (or any module) please send it to: ulmsenq@liv.ac.uk . Make sure that you clearly mark your e-mail message "IFF - Instant Feedback Facility"
1. Module information
Name of module: Marketing Management
Module code: ULMS766
Credit value: 15
Semester in which the module is taught: One
Pre-requisites needed for the module: None
The module is available to the following programmes:
BLCM on a required basis
BLMA on an optional basis
2. Module Leader and Contact Details
Name of module leader: Liz Parsons
Email address: eparsons@liverpool.ac.uk
Telephone number: 01517953826
Office: FE8
Office Hours: On lecture days: Mon 9-11, email me for an appointment outside these times.
Additional teaching staff:
Klara Scheurenbrand: klaras@liverpool.ac.uk
Scott Mills smills@liverpool.ac.uk
3. Module Objectives
The overall aim of this module is to provide students with an understanding of marketing in terms of:
Academic principles
Practical applications
4. Learning Outcomes
To be exposed to current academic and practitioner issues in marketing management
To be familiar with the key elements of the extended marketing mix
To be able to evaluate the key components of the marketing environment
To appreciate the business advantages of understanding customers: buyer behaviour; marketing research; segmentation, positioning targeting.
To be able to follow contemporary marketing debates
LEARNING OUTCOME
TAUGHT
ASSESSED
OTHER INFORMATION
1.
x x 2. x x
3. x x
4. x x
5. x x
5. Transferable Skills
On completion of this module you will have had the opportunity to acquire the following key skills in accordance to the criteria which define the ULMS graduate (see: Appendix
Learning to Make a Difference
MODULE HANDBOOK
Module Code: ULMS766
Marketing Management
Semester 1
2014/2015
Instant Feedback Facility (IFF)
We want to hear from our students. If you have any comment or suggestion on any aspect of this module (or any module) please send it to: ulmsenq@liv.ac.uk . Make sure that you clearly mark your e-mail message "IFF - Instant Feedback Facility"
1. Module information
Name of module: Marketing Management
Module code: ULMS766
Credit value: 15
Semester in which the module is taught: One
Pre-requisites needed for the module: None
The module is available to the following programmes:
BLCM on a required basis
BLMA on an optional basis
2. Module Leader and Contact Details
Name of module leader: Liz Parsons
Email address: eparsons@liverpool.ac.uk
Telephone number: 01517953826
Office: FE8
Office Hours: On lecture days: Mon 9-11, email me for an appointment outside these times.
Additional teaching staff:
Klara Scheurenbrand: klaras@liverpool.ac.uk
Scott Mills smills@liverpool.ac.uk
3. Module Objectives
The overall aim of this module is to provide students with an understanding of marketing in terms of:
Academic principles
Practical applications
4. Learning Outcomes
To be exposed to current academic and practitioner issues in marketing management
To be familiar with the key elements of the extended marketing mix
To be able to evaluate the key components of the marketing environment
To appreciate the business advantages of understanding customers: buyer behaviour; marketing research; segmentation, positioning targeting.
To be able to follow contemporary marketing debates
LEARNING OUTCOME
TAUGHT
ASSESSED
OTHER INFORMATION
1.
x x 2. x x
3. x x
4. x x
5. x x
5. Transferable Skills
On completion of this module you will have had the opportunity to acquire the following key skills in accordance to the criteria which define the ULMS graduate (see: Appendix