Under Armour Benefits

Under Armour can benefit in a multitude of ways by fully immersing themselves into the world of extreme sports. Our firm suggest that Under Armour collaborate with American sports broadcaster ESPN, which will be considered phase 1. ESPN controls and arranges an annual sports event called the X Games, whose primary focus is on extreme sports; many refer to this event as the Olympics of extreme sports. The X Games consist of two games, The Winter X Games, which are held in January or February and the Summer X Games, which are usually held in August. Both winter and summer X Games take place in the United States. The Winter X Games are, described by ESPN, as a competition compiled of the greatest winter action sports that athletes from all around