Coca Cola was founded during the year 1887, by Doctor John Pemberton, a pharmacist from Atlanta. John established a company which immediately began building its global network, he was known as the man who achieved a “global success through an intelligent risk”. Over the years, the company’s success rate continuously increased, and the deep emotional bond between Coca-Cola and its consumers grew even more powerful and more global (Coca Cola, 2014). In 2014, Coca-Cola advised that the previous year $2.8 billion in stock was purchased, however they had planned to increase that amount to between $3.0 billion and $3.5 billion for the full year, due to positive sales, this is a clear indication of the company’s success (Reuters, 2013).
The Coca‐Cola Company, is the world’s largest beverage company, operating in more than 200 countries, across America, Europe, Eurasia, Africa and the Pacific. This multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, is headquartered in Atlanta, Georgia (Coca Cola, 2014). The secondary sector, international organisation, has not been owned by a single individual in almost 100 years. It is a public company that trades its shares on the New York stock