Preview

Unilever Bangladesh Limited Report

Good Essays
Open Document
Open Document
1504 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Unilever Bangladesh Limited Report
Unilever Bangladesh Limited Historical Background
Unilever Bangladesh Limited is a subsidiary of Unilever, world’s one of the largest Household and Personnel Care and Foods Manufacturer with an annual turnover of 47 Billion Euro or approximately TK.320000crore.Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility in Kalurghat,Chittagong ;it also has 4(four)third party production facilities located in Gazipur.The HQ of UBL is in Gulshan- 1,Dhaka.
In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products’.
This was long before the phrase ‘Corporate Mission’ had been invented, but these ideas have stayed at the heart of our business.Even if their language – and the notion of only women doing housework – has become outdated.
In a history that now crosses three centuries, Unilever’s success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we’ve created products that help people get more out of life – cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.
Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the country’s households use one or more of our products.
When Bangladesh became an independent

You May Also Find These Documents Helpful

  • Better Essays

    MKT 571 Week 3

    • 1689 Words
    • 5 Pages

    In the 1890's, William Hesketh Lever created an idea for Sunlight Soap, which became the revolutionary in England which promoted cleanliness and hygiene in households. During this time when Lever & Co. start to thrive, they start expanding into other countries. Many other companies, like Lever’s company, were well established brands that did well on their own during this time. In the 1920’s, after the First World War, many companies met with each other intending to stop production of similar products and competition amongst each other. Through these negotiations, these companies decide to merge to create a company that all brands will be able to take a larger piece of the market ("Unilever," 2014).…

    • 1689 Words
    • 5 Pages
    Better Essays
  • Good Essays

    UNILEVER Philippines, Inc. is a leading manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 14 billion pesos. With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.…

    • 722 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Few companies have had the head start in places like Africa, China, India and Latin America that Unilever enjoyed. Yet despite the Anglo-Dutch giant's formidable range of products and unprecedented depth of local knowledge, when rivals began to push harder its empire came under threat. Unilever was forced to re-examine its legacy and to act on what it found. Now the results are coming through.…

    • 2967 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Unilever want to drive down operating costs and speed up the process of developing... [continues]…

    • 489 Words
    • 2 Pages
    Good Essays
  • Better Essays

    This Multi National Company has over 160.000 employees, from which 97.000 work in Asia, Africa and CEE, 41.000 in the Americas and 29.000 in Western Europe. Unilever invests a lot in R&D and has “more than 6,000 scientists, engineers, chefs and technicians working in Unilever 's R&D centres around the globe, inventing new products and improving existing products to delight consumers everywhere”, even though the largest part of the company’s employees are factory workers. (www.unilever.com)…

    • 1764 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Unilever South Africa

    • 1467 Words
    • 6 Pages

    Unilever is the third largest multinational consumer goods company. It owns over four hundred brands some of which are found in South Africa. It began operations in South Africa in 1891 when it introduced the popular Sunlight brand. It is therefore fact that Unilever has always been a key player in South Africa’s economy.…

    • 1467 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Lux Soap Marketing Project

    • 2517 Words
    • 8 Pages

    Executive SummaryUnilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share.…

    • 2517 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Over the last four decades, Unilever Bangladesh has been constantly bringing new and world class products…

    • 1080 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Unilever Policies Review

    • 541 Words
    • 3 Pages

    Unilever is proud of everyone working in each of the numerous plants all over the world. Most important spheres of concern are labor security, hygiene and appropriate working conditions. As Unilever says, it implements new technologies to simplify the job of everyone. According to the special annual corporate review “Unilever sustainable living plan”, Unilever spends millions of dollars every year on inventory of new technologies which can possibly improve the working conditions of its employees as well as the quality of life of everyone on this planet.…

    • 541 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10,000 crores. The mission that inspires HUL's 36,000 employees, including about 1,350 managers, is to "add vitality to life". With 35 Power Brands, HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds 51.55% of the equity. A Fortune 500 transnational, Unilever sells Foods and Home and Personal Care brands in about 100 countries worldwide.…

    • 795 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Bru Cafe Intro

    • 493 Words
    • 2 Pages

    MUMBAI: The country's largest consumer products company Hindustan Unilever is testing waters in the coffee shop market even as US giants Starbucks and Dunkin' Donuts finalise plans to tap into increasing out-of-home consumption of coffee in the country. Hindustan Unilever has quietly opened a 'Bru World Cafe' outlet on a pilot basis at Juhu, an upmarket western suburb of Mumbai.…

    • 493 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Unilever is one of the world's leading food companies. “Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice”.…

    • 2883 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Carbon Footprint

    • 986 Words
    • 4 Pages

    It is a particularly urgent issue for Unilever since the countries that are expected to feel the effects most severely are the developing economies that generate more than half our sales.…

    • 986 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Bechelor

    • 2927 Words
    • 12 Pages

    Unilever 's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. What Unilever is now doing is accordingly to their mission, since Unilever is mainly a consumer goods retailer, Unilever sells product such as toothpaste, facial soap, various nutritious foods. By doing this Unilever has fulfill their mission by helping everyday needs of people for nutrition, hygiene, and personal care…

    • 2927 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Sales Distribution

    • 6053 Words
    • 25 Pages

    Hindustan Unilever Limited has been a major player in Indian beverage market, with its strong brands of tea like TajMahal, Lipton etc. and in coffee with its brand BRU. With its…

    • 6053 Words
    • 25 Pages
    Powerful Essays

Related Topics