Sales Project Report on Wall"S
WALL'S
Introduction:
Wall’s was bought by Mac fisheries in 1920 – who then sold Wall’s to Lever Brothers in 1922. In 1922 by the 1950s, wartime rationing produced a big appetite for ice cream – sales reached £46 million by 1959 and Wall’s opened a large ice cream factory in Gloucester. Supermarkets began to stock ice creams in addition to small high street shops. Market research in the 1970s showed that practically everyone loved ice cream. Wall’s ice cream started production. Wall’s ice cream introduced in 1995 in Pakistan under unilever brand.
Unilever is one of the biggest brands in Pakistan and 56 other brands are registered under unilever brand. "Meeting the everyday needs of people everywhere". It is the world number 1 in ice-cream, margarine, and tea-based beverages; also in personal wash, prestige fragrances and deodorants. Unilever's packaged foods business is the world's third largest after Nestle and Kraft. Yet at the same time, the group has pruned its portfolio by 75%, disposing of some regional products and rebranding others in order to concentrate on a smaller roster of global power brands. Advertising Age estimated global measured advertising expenditure of $3.5bn in 2004 making Unilever the worlds number 3 advertisers.
Founded 1930
Employees 350,000
Sales $25.3 Billion
Profits $982 Million
Headquarters London, England and Rotterdam the Netherlands
3d-largest company in Britain
World’s largest margarine producer
World’s largest soap and detergent maker
World’s largest maker of packaged tea
World’s largest ice cream maker
World’s 3rd-largest advertiser
World’s 16th –largest industrial company
Rank World’s largest consumer products company
Unilever is one of the world's leading food companies. “Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice”.
In the late 19th century the businesses that would later become Unilever were among
Introduction:
Wall’s was bought by Mac fisheries in 1920 – who then sold Wall’s to Lever Brothers in 1922. In 1922 by the 1950s, wartime rationing produced a big appetite for ice cream – sales reached £46 million by 1959 and Wall’s opened a large ice cream factory in Gloucester. Supermarkets began to stock ice creams in addition to small high street shops. Market research in the 1970s showed that practically everyone loved ice cream. Wall’s ice cream started production. Wall’s ice cream introduced in 1995 in Pakistan under unilever brand.
Unilever is one of the biggest brands in Pakistan and 56 other brands are registered under unilever brand. "Meeting the everyday needs of people everywhere". It is the world number 1 in ice-cream, margarine, and tea-based beverages; also in personal wash, prestige fragrances and deodorants. Unilever's packaged foods business is the world's third largest after Nestle and Kraft. Yet at the same time, the group has pruned its portfolio by 75%, disposing of some regional products and rebranding others in order to concentrate on a smaller roster of global power brands. Advertising Age estimated global measured advertising expenditure of $3.5bn in 2004 making Unilever the worlds number 3 advertisers.
Founded 1930
Employees 350,000
Sales $25.3 Billion
Profits $982 Million
Headquarters London, England and Rotterdam the Netherlands
3d-largest company in Britain
World’s largest margarine producer
World’s largest soap and detergent maker
World’s largest maker of packaged tea
World’s largest ice cream maker
World’s 3rd-largest advertiser
World’s 16th –largest industrial company
Rank World’s largest consumer products company
Unilever is one of the world's leading food companies. “Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice”.
In the late 19th century the businesses that would later become Unilever were among