Uniqlo
Table of Contents Page
| | | | 1 | | Introduction | 4 | 2 | | Company Background | 4 | | 2.1 | Main business of UNIQLO | 4 | | 2.2 | Organization Chart | 5 | 3 | | Company Analysis | 6 | | 3.1 | External Environment | 7 | | 3.2 | Internal Environment | 9 | 4 | | The Four Management Functions | 11 | 5 | | Conclusion | 13 | 6 | | Recommendations | 15 |
References | 16 |
I. Introduction.
UNIQLO is a new Japanese company, inspiring people to wear casual. Its holding company is Fast Retailing Company Limited. UNIQLO, which is the mainstay operation, has enjoyed strong growth. One of the main qualities of this company is offering high quality casual wear at affordable and reasonable prices based on its SPA(Specialty store retailer of Private label Apparel) model, which spans with examples such as product design and retail.
II. Background and Facts of the Company.
CEO and founder of UNIQLO, Mr Tadashi Yanai began his business operating men's clothing shops called "Men's Shop OS". His business model was the motto, "Made for All". The company’s aim are low-cost, quality clothing in classic designs that consumers can mix and match with more pretentious labels. Back then, the holding company’s name was Ogori Shoji Company Limited. It was only changed to Fast Retailing on Sep 1991. UNIQLO was born, as a contraction of “Unique Clothing Warehouse”. UNIQLO’s first store was opened on June 1984 at the Fukuromachi Store in Hiroshima marked the beginning of a big success and sets a new standard for the brand’s stores. From then on, they started to list their shares progressively on the stock exchanges throughout Japan. Such examples were the Hiroshima Stock Exchange and Sections of the Tokyo Stock Exchange. Moving forward, the company eventually progressed to the idea of global expansion by opening the first overseas UNIQLO store in London, UK. As of end of May 2012, UNIQLO has worldwide operations in other parts of the globe where they
| | | | 1 | | Introduction | 4 | 2 | | Company Background | 4 | | 2.1 | Main business of UNIQLO | 4 | | 2.2 | Organization Chart | 5 | 3 | | Company Analysis | 6 | | 3.1 | External Environment | 7 | | 3.2 | Internal Environment | 9 | 4 | | The Four Management Functions | 11 | 5 | | Conclusion | 13 | 6 | | Recommendations | 15 |
References | 16 |
I. Introduction.
UNIQLO is a new Japanese company, inspiring people to wear casual. Its holding company is Fast Retailing Company Limited. UNIQLO, which is the mainstay operation, has enjoyed strong growth. One of the main qualities of this company is offering high quality casual wear at affordable and reasonable prices based on its SPA(Specialty store retailer of Private label Apparel) model, which spans with examples such as product design and retail.
II. Background and Facts of the Company.
CEO and founder of UNIQLO, Mr Tadashi Yanai began his business operating men's clothing shops called "Men's Shop OS". His business model was the motto, "Made for All". The company’s aim are low-cost, quality clothing in classic designs that consumers can mix and match with more pretentious labels. Back then, the holding company’s name was Ogori Shoji Company Limited. It was only changed to Fast Retailing on Sep 1991. UNIQLO was born, as a contraction of “Unique Clothing Warehouse”. UNIQLO’s first store was opened on June 1984 at the Fukuromachi Store in Hiroshima marked the beginning of a big success and sets a new standard for the brand’s stores. From then on, they started to list their shares progressively on the stock exchanges throughout Japan. Such examples were the Hiroshima Stock Exchange and Sections of the Tokyo Stock Exchange. Moving forward, the company eventually progressed to the idea of global expansion by opening the first overseas UNIQLO store in London, UK. As of end of May 2012, UNIQLO has worldwide operations in other parts of the globe where they