Uniqlo Analsys
1. UNIQLO
The words “Unique” and “clothing“ was contracted to create the name UNIQLO, a Japanese based fashion retail brand that has been quick to dominate the global market. Their stores, nearly 1,000 worldwide sell non-branded, casual clothing. Currently in Manhattan, New York there are three, with the first opening as their flagship store in SoHo. The store we visited was uptown of the flatiron district, located on 34th street between 5th and 6th avenues. The store opened last October, quite recently. Uniqlo’s decision to place their third New York City store in Herald Square was a very smart decision, for it is a great shopping destination for locals and tourists alike with heavy foot traffic as many other large retail stores surround the area. The strikingly quirky simple outside store design resembles the same distinctive appeal as an apple store. The 34th street store was designed and organized almost identically to the flagship store. The same simple white décor was included and the familiar bright stairs were inside to accommodate movement through the three floors. The store, like all Uniqlo stores were strikingly clean, spacious, and organized. There were many staffs on each floor that seemed to be assisting the many customers the store had on this busy day. An observation that was impressive was that they seemed to have all sizes in stock, and all clothes were perfectly shelved, uncharacteristic of large retailers especially in busy locations. Clothes were organized by varieties of individual items and each gender as well as the unisex section. Jeans had a corner to themselves and men’s socks covered a full wall. The overall store has a very efficient, modern vibe and the bright array of colors made it a fun shopping experience. The more than enough amount of cashiers made the checkout line go through very fast and restrooms were also available for customers. Overall, it seemed that Uniqlo successfully worked to eliminate the many frustrations,
The words “Unique” and “clothing“ was contracted to create the name UNIQLO, a Japanese based fashion retail brand that has been quick to dominate the global market. Their stores, nearly 1,000 worldwide sell non-branded, casual clothing. Currently in Manhattan, New York there are three, with the first opening as their flagship store in SoHo. The store we visited was uptown of the flatiron district, located on 34th street between 5th and 6th avenues. The store opened last October, quite recently. Uniqlo’s decision to place their third New York City store in Herald Square was a very smart decision, for it is a great shopping destination for locals and tourists alike with heavy foot traffic as many other large retail stores surround the area. The strikingly quirky simple outside store design resembles the same distinctive appeal as an apple store. The 34th street store was designed and organized almost identically to the flagship store. The same simple white décor was included and the familiar bright stairs were inside to accommodate movement through the three floors. The store, like all Uniqlo stores were strikingly clean, spacious, and organized. There were many staffs on each floor that seemed to be assisting the many customers the store had on this busy day. An observation that was impressive was that they seemed to have all sizes in stock, and all clothes were perfectly shelved, uncharacteristic of large retailers especially in busy locations. Clothes were organized by varieties of individual items and each gender as well as the unisex section. Jeans had a corner to themselves and men’s socks covered a full wall. The overall store has a very efficient, modern vibe and the bright array of colors made it a fun shopping experience. The more than enough amount of cashiers made the checkout line go through very fast and restrooms were also available for customers. Overall, it seemed that Uniqlo successfully worked to eliminate the many frustrations,