UNIT 1 d1
To: Sabina Khan
From: Alina Lesauskaite
Subject: Evaluate the influence different stakeholders exert in Diageo.
Date: 28th of March 2014
Introduction
I am going to establish how the different stakeholders attempt to influence Diageo and to what extent they have been successful.
Methods
To rate Diageo’s stakeholders by their influence, helped Diageo’s website page which define their stakeholders as all those who affect or are affected by Diageo’s business. They include internal and external stakeholders. A table in the website page sets out each stakeholder group and examples how Diageo currently engage them.
Findings
Diageo is a big British multinational alcoholic beverages company based in London, England. Diageo’s founders are merger of Guinness and Grand Metropolitan and it is founded in 1997. They has been a very successful company that it is even listed on the London Stock Exchange and the New York Exchange.
The most important stakeholders in Diageo are owners and investors.
1. The owners of a business are the individuals or other organisations who have invested the finance required to set it up, keep it running and allow it to grow. Their main influence in the Diageo are that they want the business to be run as efficiently as possible, in order to keep costs down and increase the profits made. The most important CEO of Diageo is Paul Walsh, so basically he gets the biggest part of the profit made by Diageo, however, if Diageo would not be making nothing and even losing their money, it means it would affect a lot the CEO of Diageo and others presidents and board of directors of Diageo, because they would lose their money also. Moreover, only shareholders with a large proportion of shares are likely to have any real influence, it means they are only one who can make decisions for the company, so they have to make sure that they have a great deal of influence over the business, its strategies and performance.
To make Diageo’s investors happy
From: Alina Lesauskaite
Subject: Evaluate the influence different stakeholders exert in Diageo.
Date: 28th of March 2014
Introduction
I am going to establish how the different stakeholders attempt to influence Diageo and to what extent they have been successful.
Methods
To rate Diageo’s stakeholders by their influence, helped Diageo’s website page which define their stakeholders as all those who affect or are affected by Diageo’s business. They include internal and external stakeholders. A table in the website page sets out each stakeholder group and examples how Diageo currently engage them.
Findings
Diageo is a big British multinational alcoholic beverages company based in London, England. Diageo’s founders are merger of Guinness and Grand Metropolitan and it is founded in 1997. They has been a very successful company that it is even listed on the London Stock Exchange and the New York Exchange.
The most important stakeholders in Diageo are owners and investors.
1. The owners of a business are the individuals or other organisations who have invested the finance required to set it up, keep it running and allow it to grow. Their main influence in the Diageo are that they want the business to be run as efficiently as possible, in order to keep costs down and increase the profits made. The most important CEO of Diageo is Paul Walsh, so basically he gets the biggest part of the profit made by Diageo, however, if Diageo would not be making nothing and even losing their money, it means it would affect a lot the CEO of Diageo and others presidents and board of directors of Diageo, because they would lose their money also. Moreover, only shareholders with a large proportion of shares are likely to have any real influence, it means they are only one who can make decisions for the company, so they have to make sure that they have a great deal of influence over the business, its strategies and performance.
To make Diageo’s investors happy
Bibliography: Web sites: http://srreport2011.diageoreports.com/our-approach/engaging-stakeholders.aspx http://www.diageo.com/en-row/newsmedia/pages/resource.aspx?resourceid=1529 it shows what Diageo has achieved. To make this report even more professional, you should add a concluding section at the end evaluating the influence that stakeholders exert in one of your organisations. To evaluate, you need to establish how the different stakeholders attempt to influence Diageo and to what extent (in your view) they have been successful. Which stakeholders have been most influential and why? (You may wish to include a ranking or rating here). You will also provide and selectively quote evidence from relevant articles/sources (where possible) to support your points, comment briefly on the validity of those sources and provide a bibliography (D1). A report format will be given to you to follow.