Preview

Unit 37 Understanding Business Ethics

Powerful Essays
Open Document
Open Document
1521 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Unit 37 Understanding Business Ethics
Understanding Business Ethics

Introduction

Over this task I will be choosing a business and providing brief background information on my select organisation.
The company that I have chosen is in a controversial industry and has its fair share of pressure groups, none more so than Governments of several countries. My organisation is in a billion pound industry and in effect manufactures legalised poison.

My selected business is Marlboro, an international billion pound company based in London and is one of the biggest cigarette manufactures in the world.
I will examine Marlboro’s mission statement as well as stating its aims and objectives. I will also be explaining the ethical issues the business comes up against in its daily
…show more content…
Marlboro is a large enterprise business and employs thousands of employees.

Marlboro’s Mission Statement

One of its key strategies is said to align with society as they respond to ‘important stakeholders’ expectations’.
Other aims include exceeding consumer expectations by providing tobacco pleasure while ‘reducing the harm’. They also aim to market their products ‘responsible’ and to help people quit smoking.
I have extracted the following from the Phillips Morris USA website, in which they state their aims and objectives.

Help Reduce Underage Tobacco Use — Identify, support and develop programs to help reduce underage tobacco use.

Support Reasonable Regulation — Engage with the public health community and government to help set objective standards for reducing harm associated with tobacco products and to establish rigorous regulatory processes for manufacturing our products and communicating to adult consumers.

Meet Compliance Requirements — Meet or exceed the legal, regulatory and internal policy requirements that govern our products and
…show more content…
Some of which is laughed off by pressure groups, as the spoof picture on the right indicates the scale of the problems the tobacco industry has.

Wider environment
Marlboro’s production plants harm its staff and the wider environment. Surrounding villages and habitats are at a greater risk to emissions, as they are being emitted by the factory plants which makes millions of cigarettes a day. Marlboro is money driven company and its profits come at a cost.

Business practices
Marlboro business practices are unethical as they are a billion pound corporation which seem to be doing little to improve its practices. They are not doing enough to improve their products to make it less harmful to the environment, the consumers and the health services. They are not doing enough to ensure that their products are targeted to the correct age groups and to deter underage smoking regardless of what their mission statement

You May Also Find These Documents Helpful

  • Good Essays

    Unit 3 P3

    • 1253 Words
    • 6 Pages

    • explain the reasons for your choice of businesses and explain briefly how you planned and carried out your research…

    • 1253 Words
    • 6 Pages
    Good Essays
  • Better Essays

    By choosing to do so we are also deciding to deal with the consequences of “normalizing” smoking once again. Introducing and supporting the use of electronic cigarettes in the US may have several consequences that may seem transparent to the public at first. Reynolds American is the second largest tobacco company in the US and a recent merger Lorillard, owner of Blu e-cigarettes. This has raised a lot of suspicion, as we all know cigarette companies first concern is profits, and not the public’s well…

    • 1194 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Ottawa Charter

    • 1059 Words
    • 5 Pages

    Firstly, The National Tobacco campaign is a very successful campaign in my opinion as it is able to effectively facilitate all areas of the Ottawa Charter enabling people to increase control over, and to improve their overall health. As a result of this campaign both mortality and morbidity rates have decreased. Evident through a recent epidemiological study, there has been a drastic reduction in prevalence of adult daily smoking from 15.9 percent currently, which will lower to an estimated 10 percent or less by the year of 2018. The National tobacco campaign incorporated a segment aimed at smokers between the ages of 18 and 40, promoting a message quote “Every cigarette is doing you damage.” These advertisements were created specifically to portray the damage smoking inflicts upon a human in the most grotesque and hard hitting way possible. Non-smoking laws that have been implemented by the National Tobacco Campaign act as a catalyst in directing society to become aware of the decisions they make and the health consequences…

    • 1059 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Tobacco has been a cash crop in America since the first colonists settled here. In fact, many historians have said America would not exist as we know it without the original routes of tobacco here. While there are significant health risks with tobacco, it is an essential part of the American economy. In 2011, the huge sum of 17,653,708,000 dollars were collected in revenue from taxation on cigarettes (Tobacco Tax Revenue). Apart from this immediate benefit of the taxes, it also dissuades people, particularly youth, to smoke. “Every 10 percent increase in the price of cigarettes reduces consumption by about 4 percent among adults and about 7 percent among youth”…

    • 1982 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Memo Using Toulmin

    • 353 Words
    • 2 Pages

    • Stopping those who are smokers from further increasing their chances of acquiring health problems themselves.…

    • 353 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Truth Campaign

    • 1463 Words
    • 6 Pages

    The Master Settlement Agreement (MSA) between the tobacco industry, 46 state governments and five U.S. territories resulted in the creation of the American Legacy Foundation. The American Legacy Foundation was created in 1999 and is a non-profit 501c health foundation. Using Florida’s Truth program as a model, the American Legacy Foundation started the “Truth” campaign in 2000. Truth was the very first national antismoking campaign to target youths and teens. Truth is currently the largest national youth prevention campaign and the only national campaign not directed by the tobacco industry (Truth - American Legacy Foundation, 2012, para. 1).…

    • 1463 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The movie, “Thank You for Smoking” is a comedy with a tobacco industry lobbyist, Nick Naylor as the lead. The movie has an eerie comic theme which tackles the serious issue of the addicting substance of tobacco, or to be more specific, nicotine. The idea which the movie was trying to portray was that this lobbyist was a great speaker who is able to manipulate many a feeble-mind. A lobbyist, to begin with, is one who is employed to persuade all-concerned of the employer’s concern(s), in this case, the marketing of tobacco products.…

    • 896 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Carlson, Michael, and Chris Luhrs. The Ethics of Tobacco Marketing. Rep. Ethica Publishing. Web. 21 Sept. 2011. <http://www.ethicapublishing.com/confronting/5CH9.pdf>.…

    • 1727 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Business Environment

    • 1224 Words
    • 6 Pages

    This task covers P1 - Describe the type of business, purpose and ownership of each business…

    • 1224 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    PM PESTEL

    • 941 Words
    • 4 Pages

    Tobacco products are the most taxed goods in the world. Their taxes often exceed half of the retail price generating huge overcome for governments.…

    • 941 Words
    • 4 Pages
    Good Essays
  • Good Essays

    character" Joe Camel. Joe Camel who is shown as a camel with complete style has…

    • 587 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marlboro cigarettes are a smoke for the affluent segment of the society. As such Marlboro cigarettes target the upper strata of society.…

    • 718 Words
    • 3 Pages
    Good Essays
  • Good Essays

    International tobacco

    • 747 Words
    • 3 Pages

    Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behaviors?…

    • 747 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Business Plan

    • 2120 Words
    • 9 Pages

    In a paragraph or two give a broad overview of the nature of your business,…

    • 2120 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Chyawanprash Case Study

    • 2545 Words
    • 11 Pages

    Marlboro Feb 5th: 04 only two, 1993 – noticeable by means of some because the dying with the brand[10] – manufactured Philip Morris stated they had been reducing the cost. of Marlboro smoking by means of 20% so as to compete with bargain smoking…

    • 2545 Words
    • 11 Pages
    Good Essays