Introduction
Over this task I will be choosing a business and providing brief background information on my select organisation.
The company that I have chosen is in a controversial industry and has its fair share of pressure groups, none more so than Governments of several countries. My organisation is in a billion pound industry and in effect manufactures legalised poison.
My selected business is Marlboro, an international billion pound company based in London and is one of the biggest cigarette manufactures in the world.
I will examine Marlboro’s mission statement as well as stating its aims and objectives. I will also be explaining the ethical issues the business comes up against in its daily …show more content…
Marlboro is a large enterprise business and employs thousands of employees.
Marlboro’s Mission Statement
One of its key strategies is said to align with society as they respond to ‘important stakeholders’ expectations’.
Other aims include exceeding consumer expectations by providing tobacco pleasure while ‘reducing the harm’. They also aim to market their products ‘responsible’ and to help people quit smoking.
I have extracted the following from the Phillips Morris USA website, in which they state their aims and objectives.
Help Reduce Underage Tobacco Use — Identify, support and develop programs to help reduce underage tobacco use.
Support Reasonable Regulation — Engage with the public health community and government to help set objective standards for reducing harm associated with tobacco products and to establish rigorous regulatory processes for manufacturing our products and communicating to adult consumers.
Meet Compliance Requirements — Meet or exceed the legal, regulatory and internal policy requirements that govern our products and …show more content…
Some of which is laughed off by pressure groups, as the spoof picture on the right indicates the scale of the problems the tobacco industry has.
Wider environment
Marlboro’s production plants harm its staff and the wider environment. Surrounding villages and habitats are at a greater risk to emissions, as they are being emitted by the factory plants which makes millions of cigarettes a day. Marlboro is money driven company and its profits come at a cost.
Business practices
Marlboro business practices are unethical as they are a billion pound corporation which seem to be doing little to improve its practices. They are not doing enough to improve their products to make it less harmful to the environment, the consumers and the health services. They are not doing enough to ensure that their products are targeted to the correct age groups and to deter underage smoking regardless of what their mission statement