The features that made UNIX a hit from the start are:
Multitasking capability
Multi-user capability
Portability
UNIX programs
Library of application software
Security
1. Multitasking Capability
Many computers do just one thing at a time, as anyone who uses a PC or laptop can attest. Try logging onto your company's network while opening your browser while opening a word processing program. Chances are the processor will freeze for a few seconds while it sorts out the multiple instructions.
UNIX, on the other hand, lets a computer do several things at once, such as printing out one file while the user edits another file. This is a major feature for users, since users don't have to wait for one application to end before starting another one.
2. Multi-user
The same design that permits multitasking permits multiple users to use the computer. The computer can take the commands of a number of users -- determined by the design of the computer -- to run programs, access files, and print documents at the same time.
The computer can't tell the printer to print all the requests at once, but it does prioritize the requests to keep everything orderly. It also lets several users access the same document by compartmentalizing the document so that the changes of one user don't override the changes of another user.
3. System portability
A major contribution of the UNIX system was its portability, permitting it to move from one brand of computer to another with a minimum of code changes. At a time when different computer lines of the same vendor didn't talk to each other -- yet alone machines of multiple vendors -- that meant a great savings in both hardware and software upgrades.
It also meant that the operating system could be upgraded without having all the customer's data inputted again. And new versions of UNIX were backward compatible with older versions, making it easier for companies to upgrade in an orderly manner.