15 years ago, products were to be built to the technical spec. There was no room to ask end-users or business stakeholders what they thought or how they used the product. Managers didn’t ask if a product had gone or would undergo User Experience research or design. In fact, how something appeared and operated was of little importance as long as it did what it was supposed to do from a technical perspective.
Gradual Evolution
In 2006, EIC1881 purchased a local user experience design firm. The purchase was made to enhance EIC1881’s capabilities beyond software engineering. It also stressed the demand of this skill set.. An evolution was underway in the market. Clients were now looking for solutions that worked (from a technical perspective) but also “looked good”.
Clients were asking for products to look good because it was their perception that this would also make their products work well. But, user experience design doesn’t just make things look good, in fact, 70% - 80% of the job is researching and designing the underlying interactions that provide the foundation for the visual design. Many had the perception that UX design meant a visual design and that simply wasn’t, and still isn’t, the case.
Research, architecture, and design
Today, User Experience Design has become essential. It’s an integral portion to any project and any product. User research, information architecture, interaction design and visual design are all things that we propose on the majority of the projects we work on – these components are all essential ingredients for a superior product experience.
Here at EIC1881, our user experience team helps in creating and designing products to exceed our clients, and their customers, expectations. It hasn’t been an easy journey over the past 15 years, but its one that has made us into a developed and focused team and organization.
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