Vasi
Promoting a Brand
The Ferrari logo colours represent the famous symbol of the Ferrari race team. The colours red, white and green represent the Italian national flag, because Ferrari Company headquarters are in Maranello (Italy). The letters ‘S’ and ‘F’ stand for ‘Scuderia Ferrari.’ The word ‘Scuderia’ means ‘stable’ in Italian language. It has entered English usage mainly through professional racing, in which many Italian teams incorporate the term in their names. They use these colours because they are proud and want to promote their country. They also use the horse symbol to represent how cars are as fast as horses. Another reason why they use a horse is because cars are measured in horse power. The stallion might be used to show that they are the best.
Ferrari road cars are generally perceived as a symbol of speed, luxury and wealth. They are seen as very expensive and only bought by the rich.
The brand personality is one of luxury and of being part of a small group who are mega rich. It is also seen as a dream car that people wish they could have. It is seen as classic, strong and sporty.
The Ferrari is seen as a powerful brand because of the rich colours expensive style, price and speed. They are recognizable around the world as extravagance.
Samsung is an electronic company and a brand which sells electronic devices such as televisions, phones, laptops etc.
They use the name as part of their brand in a blue background. This emphasizes flexibility and simplicity. The name is set in a blue oval shape background. This is to represent the universe and that it is a global organization, which has been slightly tilted to symbolize innovation. The colour blue is also used to connote stability and reliability within the company.
The customer perceives the brand as reliable and good value for money. The product is high quality it is made with the most expensive and durable plastic. Its processor is really fast especially on the Samsung galaxy
The Ferrari logo colours represent the famous symbol of the Ferrari race team. The colours red, white and green represent the Italian national flag, because Ferrari Company headquarters are in Maranello (Italy). The letters ‘S’ and ‘F’ stand for ‘Scuderia Ferrari.’ The word ‘Scuderia’ means ‘stable’ in Italian language. It has entered English usage mainly through professional racing, in which many Italian teams incorporate the term in their names. They use these colours because they are proud and want to promote their country. They also use the horse symbol to represent how cars are as fast as horses. Another reason why they use a horse is because cars are measured in horse power. The stallion might be used to show that they are the best.
Ferrari road cars are generally perceived as a symbol of speed, luxury and wealth. They are seen as very expensive and only bought by the rich.
The brand personality is one of luxury and of being part of a small group who are mega rich. It is also seen as a dream car that people wish they could have. It is seen as classic, strong and sporty.
The Ferrari is seen as a powerful brand because of the rich colours expensive style, price and speed. They are recognizable around the world as extravagance.
Samsung is an electronic company and a brand which sells electronic devices such as televisions, phones, laptops etc.
They use the name as part of their brand in a blue background. This emphasizes flexibility and simplicity. The name is set in a blue oval shape background. This is to represent the universe and that it is a global organization, which has been slightly tilted to symbolize innovation. The colour blue is also used to connote stability and reliability within the company.
The customer perceives the brand as reliable and good value for money. The product is high quality it is made with the most expensive and durable plastic. Its processor is really fast especially on the Samsung galaxy